Wagyu Beef Market to Witness Massive Growth by 2028
                     The global wagyu beef market was valued at USD 11.8 billion in 2021. The market is 
projected to grow from USD 11.8 billion in 2021 to USD 16.7 billion by 2028, exhibiting a 
CAGR of 6.00% during the forecast period. 
  
A Japanese beef cow breed altered from Asian cattle is known as wagyu. It differs from other 
forms of beef in specific ways that make it more delicate and flavorful. Due to several 
benefits, including premium red meat that is high in protein, improved health, and advantages 
in the fight against disease, the worldwide Wagyu beef market is growing quickly. 
Furthermore, a growing client base looking for healthier meat options is probably what will 
fuel the global Wagyu beef business. The hospitality and food service sectors have had to 
alter their menus in response to the rising demand for wholesome, high-quality meals. 
Additionally, businesses looking to increase their profits are spending money on marketing 
initiatives, assisting in developing a platform for the wagyu beef industry. 
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COVID-19 IMPACT 
 
During the epidemic, Japan, one of the biggest supplier of Wagyu meat, suffered greatly. 
Manufacturers made large quantities of goods, particularly for the expected tourists during 
the Summer Olympics tournament. The producers kept massive amounts of this meat in their 
storage facilities when the Olympics were postponed due to the pandemic. They could not 
export their goods abroad, which affected the worldwide supply chain. The governments 
imposed stringent restrictions on public gatherings to stop the spread of the disease during the 
early stages of the pandemic. They issued orders ordering the closure of public spaces. 
Therefore, public spaces like hotels and restaurants were closed during the pandemic. Sales 
through these channels were greatly hindered by the limitations put in place by the 
governments of various nations, and they declined during the pandemic's initial phase. 
  
DRIVING FACTORS 
 
Health-Conscious Consumers' Rising Demand for Animal Protein will Drive Market 
Expansion 
 
Globally accelerated urbanization and a rise in the number of workers entering the formal 
economy are important drivers of the population's increase in disposable income. 
Additionally, animal protein consumption patterns have changed due to consumer dietary 
trends in several nations, including Indonesia and China. As a result, the demand for beef 
products is rising quickly in these markets. The overall increase in protein consumption has 
positively impacted the demand for premium beef cuts worldwide. Many consumers are 
eager to spend their money on goods that are good for their health. As a result, consumers are 
also demanding more expensive goods. 
  
RESTRAINING FACTORS 
 
Strict Wagyu Cattle Breeding Regulations will Restrain Market Expansion 
 
Producing Wagyu cattle is more expensive and difficult than raising regular cattle. In each 
region, farmers raise various breeds in distinctive methods. The time and feed needed to raise 
breeding cattle are significantly greater than those needed to raise regular cattle. Because of 
this, raising Wagyu cattle is expensive for farmers. Compared to Wagyu cattle, the highly 
popular black Angus breed matures swiftly. Wagyu cattle also require a low-stress setting to 
maintain the quality of their steak. The suppleness and quality of the meat are negatively 
impacted by excessive stress on the cow. Therefore, raising such animals in a stressful 
environment is not possible. 
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market 
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