Why do you need a mobile marketing strategy
                     Why do you need a mobile marketing 
strategy?
Mobile marketing has become a new norm in the era of digital marketing. 
Smartphones probably are the first thing that everyone sees when waking 
up and the last thing before going to sleep.Now you realize the power of 
mobile marketing. Smartphones have become an integral part of our day-to-
day life and constant usage of them compelling marketers to adopt mobile 
marketing strategies to build a customer base 
The wide access to the Internet has played an important role in 
popularizing mobile marketing. Earlier, companies used to spend a 
million bucks on television commercials, but now they are heavily 
investing in digital marketing services as it is the popular way to reach a 
large audience.
As smartphone users continuously grow and people are purchasing 
products online, mobile marketing has come into the limelight. Here we 
will discuss solid reasons why you need to begin with mobile marketing. 
But before that, let’s understand the meaning and have a look at some 
statistics that reflect the power of mobile marketing.
What is Mobile Marketing?
Mobile
marketing is a type of marketing that allows brand owners to connect with 
customers directly. This marketing strategy aims to reach customers on 
smartphones or tablets through social media, apps, websites, emails, and any 
other form of communication.
Penetration of smartphones in daily life and wide access to the Internet are 
the key reasons that convince marketers to pay more attention to mobile 
marketing.
Irrespective of business size and type, mobile marketing offers many benefits,
such as it opens the door to a global audience and allows you to reach 
customers instantly. Besides, customers can instantly connect with the brand,
which makes marketing an ongoing activity for customers to assist.
Marketing has been evolving due to changing customer’s preferences and 
innovation in technology; all you can do is adopt new changes and follow a 
dynamic approach to capture more valuable leads for your business.
How Much Internet Traffic Is Mobile in 2022-23, mobile devices 
accounted for, on average, more than half of Internet traffic worldwide.
By Search Engines
1. Apple’s Safari stands top as the most popular choice among all internet users
across the USA.
2. The recent figures reveal that more than 55.11% of all US smartphone users 
use Safari to access the Internet, and Google Chrome is the second with 
36.67%.
3. DuckDuckGo ranks third, with 65% of its users using their smartphones to 
access the DuckDuckGo search engine.
Why Does Mobile Marketing Matters Today
Smartphones have become entrenched in today’s life, with over 3.5 billion 
mobile phone users across the globe. Today, a large fraction of the population
has been accessing the Internet on their smartphones, which ultimately leads 
to a hike in Mobile marketing. Here we have mentioned some reasons that 
would explain why mobile marketing matters in coming years:
Connect with Your Target Audience Anytime, Anywhere
To access the Internet, people generally use PCs, laptops, tablets, and mobile 
phones, but smartphones have been increasing across all demographics. It 
can be said that people are carrying a whole world inside their pockets and 
connect with the world whenever they want.
Brands can take advantage of this and connect with their target audience via 
mobile marketing, no matter what product or service they are offering. With 
targeted advertising, marketers can run smart digital campaigns to improve 
conversion rates. Unlike traditional promotion, a targeted marketing strategy 
enables you to spread words about your product in front of a specific 
demographic.
The prevalence of the data makes it easier for marketers to segment users 
and publish content according to their preferences. This eventually lets brand 
owners target their market more quickly and connect with them more 
personally.
Leverage Multiple Marketing Channels
This is great about mobile marketing as you can implement all terms for 
marketing to connect with your target audience. There are many interesting 
channels and strategies you can adopt to entice users, such as:
Mobile Websites
As said above, more than half of the website traffic comes from mobile 
phones as it is a quick way to get information about any brands. That’s why 
investing in mobile-friendly sites is crucial. 
Mobile Apps
According to data revealed by App Annie, more than 92% of Android mobile 
time is spent browsing some kind of app. Marketers harness the power of this
and engage with customers in a more personalized way to boost brand 
awareness. 
SMS Marketing 
One of the surveys said, more than 68% of popular brands still think that SMS 
marketing gives optimistic results and an easier method to communicate with
customers. So yes, creating an SMS marketing strategy is suitable for 
business success. 
QR Codes
QR codes are gaining popularity in mobile marketing. For instance, when you 
visit Inox or PVR, you must have seen some black and white boxes in front of 
your seat. Yes, it’s QR codes; it is easy for users to visit a website and order 
products as they no longer need to type the whole link. 
Advertisement on Games
When you are near to hitting the target while playing a game and suddenly ads
pop up on the screen, it can be an annoying but very effective way to reach a 
large audience.
Growing Demand 
The mobile industry has been growing at an exponential rate and won’t slow 
down soon. There are many key reasons for this enormous growth; among 
them, one solid reason is companies across the globe manufacturing 
affordable smartphones and telecommunication companies offering cost-
effective data plans.
So more people now can afford smartphones, and this is helping a brand 
manager get started with mobile marketing. As more and more people will 
access smartphones in the next decade, more brands will curate mobile 
marketing strategies to generate more sales.
Mobile Marketing Boost Search Engine Rankings
Popular search engines such as Google, Yahoo, Bing, etc., boost search 
rankings for the website if it has a strong presence on social media channels. 
Having your website attracted to your Facebook account means both your
Facebook profile and website will appear when someone searches for it. It 
increases your business visibility and puts your brand on the edge. 
More Personal 
These days, people consume more content through smartphones, which is 
why information received on smartphones feels much more personal than on 
desktops. This helps brand owners to create something more personal, and a 
personalized marketing campaign often gives incredible results. 
As  a Conclusion Mobile Marketing Is a GameChanger 
Indeed, mobile marketing is an important segment of the flourishing digital 
marketing world. Mobile marketing is here to stay, and researchers have 
claimed that it will gain a bigger position in the coming years. From shopping 
to food to services to groceries to even for communication, increasing 
penetration of smartphones proves a gamechanger in the digital world.