USA Orange Market
                     USA Orange Market to Reach $3.16 
Billion by 2028: Growth, Trends s  
CThihs balogl leexplnoregs ethes rapid growth of the USA Orange Market, key market trends, and 
challenges affecting citrus production and trade. With increasing consumer demand 
for fresh produce, functional beverages, and exports, where does the orange industry 
stand today?
USA Orange Market: A $3.16 Billion Industry on the 
Rise
The USA Orange Market has seen steady growth, fueled by increasing health 
awareness, demand for fresh produce, and a thriving orange juice industry. The 
global orange market was valued at USD 3.16 billion in 2023, with the USA as one of 
the largest contributors.
Major players such as Sunkist Growers, Driscoll’s, and Tropicana dominate through 
strong distribution networks, premium branding, and diversified product 
offerings. However, climate variability, labor shortages, and citrus diseases remain 
significant challenges.
Key Growth Drivers Shaping the USA Orange Market
1.Demand for Health s  Wellness-Driven Citrus Products
Consumers are prioritizing natural immunity boosters, increasing demand for fresh 
oranges and citrus-based beverages. The USA orange market intelligence suggests 
that functional beverages infused with vitamin C are gaining popularity.
We have also curated a report on the Global Kiwi Fruit Market, if this interests you, 
you can check it here.
2.Orange Juice Production Surges to 5M Metric Tons
In 2023, the USA produced over 5 million metric tons of orange juice, driven by 
consumer preference for natural, fresh, and minimally processed beverages. 
Florida and California remain the top-producing states, with West USA leading in 
exports.
3.Citrus Farming Innovations s  Disease-Resistant Crops
In 2022, UF/IFAS researchers sequenced the genome of the trifoliate orange, 
enhancing citrus breeding and disease resistance. Precision agriculture, AI-driven 
yield forecasting, and automated irrigation are improving farming efficiency.
Challenges Impacting the USA Orange Industry
1.Citrus Greening Disease (HLB) Reduces Production by 80%
Since 1998, Florida’s orange production has dropped from 13.5 million tons to 
2.6 million tons, mainly due to citrus greening disease (HLB). In response, the 
Citrus Research Board is investing $40-45 million annually in disease mitigation.
2.Supply Chain Disruptions s  Rising Labor Costs
 Labor shortages increased harvesting costs, limiting output.
 Supply chain disruptions from global trade tensions and extreme weather 
are affecting fresh orange exports.
3.Climate Variability Threatening Citrus Yields
Droughts and temperature fluctuations in key citrus-growing regions are impacting 
yields. USDA projects that by 2028, climate change could further shrink citrus 
acreage, affecting overall USA orange market share.
Future Trends s  Market 
Outlook
✔ Organic s  Non-GMO Orange Farming Expands –  USDA programs are supporting
sustainable citrus farming, increasing demand for chemical-free oranges.
✔ International Exports Expected to Surge – The Market Access Program (MAP) and
Foreign Market Development (FMD) are set to boost USA orange exports.
✔ Orange-Based Product Innovations – Orange-infused nutraceuticals, 
functional juices, and vitamin-rich snacks are gaining traction.
The USA Orange Market Report forecasts a steady CAGR through 2028, 
supported by
consumer-driven trends, agricultural innovations, and government trade 
incentives.
Final 
Thoughts
With oranges playing a crucial role in fresh fruit and juice segments, the industry is set 
for continued expansion despite existing challenges. Stakeholders must invest in 
disease- resistant crops, streamline logistics, and adopt precision farming to ensure 
long-term growth.
For detailed insights on market trends, segmentation, and competitive analysis,
Download a Sample Report.
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