Google is quietly testing the removal of the Call button from organic Map Pack listings — while keeping it prominently on paid Local Services Ads. This presentation from SEO Guru Atlanta's Jeff Tormey breaks down what changed, who's most at risk (HVAC, plumbing, roofing, and any mobile-first local business), early patterns SEOs have reported since late 2025, and a 4-step playbook every local business should run right now to protect their call volume. Read the full article: https://www.seoguruatlanta.com/blog/google-map-pack-call-button-removed/