Important Ranking Factors Evaluated In Free Website SEO Audit
                     Important Ranking Factors 
Evaluated In Free Website 
SEO Audit
Website Audit & Ranking Factors
A website audit can be a fast way to find 
problems with your site or reasons why 
your site is not ranking. Here are 
important factors evaluated with the 
free website audit tool offered here.
Important Ranking Factors
Speed
If a site loads too slowly, it can affect 
your ranking in the search engines 
because of a higher than normal 
bounce rate.
Title Tag
A website audit will show you how 
your Title tag looks to the search 
engines. While your URL may not 
contain your keyword, your Title 
should. 
Description Tag
The description should entice the user 
to click over to your website, so make 
it compelling. Include your keyword, 
but keyword stuffing won’t help SEO 
and may yield a lower click-through 
rate.
Image Analysis
Ensuring all images have alt tags is 
considered a “best practice” since it 
tells search engines what the image is 
about.
Copy Analysis
It is important to check the reading 
grade level of your copy. If your copy 
is too difficult to read, you may want 
to consider making some changes 
depending on the purpose of the site 
and the subject matter.
Code Analysis
This is really important. Google has a 
schema markup testing tool, and a 
website auditor should also check to 
ensure it is installed and rendered 
properly. 
Social Analysis
It is important to have social signals 
for all the pages you are trying to get 
ranked in the search engines, not just 
the home page, so get your content 
out there and make sure it gets liked 
and shared.
Page Link Analysis
Yes, links still matter. Content may be 
king, but inbound links to a page are 
still a ranking factor. Discover the 
total number of links to a page and 
links from unique domains. 
Click here for information!
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SEOGuruAtlanta.com