Principles of Website Design That Drives Sales
                     Principles of Website Design 
That Drives Sales
Website Design
Since many websites are in existence, 
yours must stand out from the rest. A 
well-done website has a positive impact 
on your business as it can help you drive 
up sales. Here are 7 principles of 
website design that drive sales.
Principles of Website Design
Keep It Simple
A website that has too many 
elements, colors, images, and videos 
will be too distracting to visitors and 
negatively impact conversion rates.
Consider Whitespace
Proper use of white space during 
website design will help you create a 
website that’s pleasing to the eye.
Create Excellent Content
Visitors to your website are looking 
for information and they must be able 
to get that from their visit. Besides 
being excellent, the content should 
also be well formatted and relevant to 
the target audience.
Make It Easy to Navigate
Since visitors will be moving around 
your website, it’s important that it’s 
easy to navigate. Ensure that all your 
important information can be 
accessed within three clicks.
Minimize Distractions
For you to enhance the user 
experience, your website should have 
minimal distractions. Even the 
slightest of distractions can cause a 
visitor to leave the site.
Pay Attention to Your Conversion 
Rates
Ensure that you check the running 
and performance of your website 
regularly don’t let it run on autopilot. 
Carry out a thorough analysis of your 
website and ensure that it converts 
well. 
Follow Best Practices for User 
Experience
It’s important to consider the overall 
user experience as it impacts 
conversion rates. Ensure that your 
website is easy to use, the aesthetics 
are appealing and the information 
architecture is well organized. 
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