Must-Have Features of a Successful Mobile App | SEO Exparte BD Ltd.
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Must-Have Features of a Successful Mobile App | SEO Exparte 
BD Ltd. 
Businesses have been eager to utilize mobile applications ever since they 
understood their genuine potential. And given that there are 6.648 billion 
smartphone users globally (83.72% of the world's population), why would anyone 
want to ignore them? And that's not the end of it. According to predictions, there 
will be more than 7.5 billion smartphone users worldwide by the year 2026. 
 
A typical smartphone user now has 80 loaded apps on their device, 10 of which 
they use every day. It would be foolish for corporations to avoid entering this 
market given how many consumers use so many different applications. 
 
 
The importance of mobile applications for businesses will be discussed in this 
article, along with several essential features.
 
Importance of Mobile Apps for Businesses 
A mobile app gives your company that extra edge and makes it simpler to keep and 
expand your consumer base. Here are a few advantages: 
Build Customer Loyalty 
Traditional webpages are far slower to load and much less engaging than apps. 
Additionally, as mobile applications are necessary for smartphone use, they aid 
businesses in forming quick bonds with consumers and winning their loyalty. 
 
For instance, Starbucks' star point reward program awards consumers with a star 
each time they make a purchase. Customers also receive different discounts and 
occasionally even a free drink when they have five of these stars. These kind of 
loyalty programs are one of the main factors contributing to Starbucks' enormous 
and devoted client base. Use tried-and-true tactics and start using the right 
customer loyalty software to boost client loyalty. 
Enhance Your Accessibility 
Mobile phones are undoubtedly simpler to use. A single click will get a consumer 
everything they require. Customers will use your brand more frequently when they 
feel comfortable making purchases and interacting with it. Additionally, there is a 
maxim in business that states: "The more accessible you are, the more people will 
come to you." 
 
If users of your app have a good time using it, they are quite likely to tell their 
friends about it. This will accelerate your growth and keep you one step ahead of 
your rivals at all times. 
 
Helps to Build a Database of Prospects 
You have access to an extra channel to gather more information on a customer 
when they download your app to make a purchase of a good or service. You may 
use the user's data for other marketing channels if and when they grant you 
permission to acquire it. 
 
This information may be very useful to you as a business in figuring out what 
appeals to and repels your clients. Your suggestions will be better and you'll be 
more able to satisfy your consumers' expectations the more data you have. 
Helps Boost the Profits 
If you don't know about Dominos, you can't call yourself a pizza enthusiast. The 
largest American chain of pizza restaurants had a 28% increase in first-half pre-tax 
earnings. Has the population's love of pizza grown much in the past six months? 
 
No, their app rollout for online deliveries and in-store pickups was mostly to blame 
for this. Their consumers' lives were made easier by the mobile app, and the 
smooth customer service boosted sales and profitability. Businesses may 
drastically raise their income with an app that addresses an issue and improves the 
user experience. 
 
How Can a Mobile App Become Successful? 
In addition to the functionality it offers, there are other elements that are crucial to 
the success of your mobile app. Your basics should be obvious before launching 
your mobile app, and you must then make sure that performance doesn't degrade 
with time. 
 
Here are some pointers to help you create a successful mobile app. 
Know Your Audience 
Understanding your audience should come first. Whatever you want to create can 
never be successful if you don't know who will utilize it. Knowing your target 
market enables you to assess whether your app has the potential to be successful. 
Additionally, you'll be aware of the best channels to use for marketing to these 
consumers. 
 
How can one currently learn more about their audience? Try looking at statistics 
and insights, monitor trends, post queries on discussion boards, etc. Additionally, 
we advise you to start with an MVP before investing much in your project. 
Offer Value 
Your app must address a specific issue that a lot of people (your target audience) 
have. These folks will potentially become your clients. Even Candy Crush, one of 
the most popular applications, helps people overcome boredom and stress. This 
software provides a way to pass the time when waiting in lines or for someone. 
 
The advantage should persuade the user to download and utilize the app. You may 
differentiate yourself from the competition by offering the same service at a lesser 
cost, sending information more quickly, offering other services, etc. Your app's 
worth should be in line with your customers' wants as well as your company's 
technological and commercial needs. 
Define the Business Model 
You can't just decide to create an app one day when you wake up. You must first 
consider how this software may increase your earnings. To monetize their apps, the 
majority of app developers use the advertisement-based business model. Some 
people choose the in-app purchase option as well. However, there are more 
possibilities besides these two. Choose the one that works best for your app and 
company. 
 
Observing the tactics of your rivals is another option. Most likely, if a particular 
company strategy is successful for them, it will be successful for you as well. Is 
your app making money? is the key question at hand. 
 
Choose the Right Technology 
Your mobile app's development strategy will have a big impact on its success. The 
app might not work as expected if you don't utilize the proper technologies. That is 
the very last thing you want as an app owner. You have the following three 
choices: 
Platform-Specific Native App 
Platform-Specific Native apps are created specifically for Android or iOS devices. 
In this case, only the selected device's OS and hardware are compatible with the 
programming language. However, when an app is developed locally, it may make 
more use of the hardware and features of the device, elevating the user experience. 
Hybrid App 
An app may be created using a hybrid method and be compatible with various 
kinds of hardware and operating systems. It is also one of the most often used 
strategies due to its affordability, speedy deployment, and mobility. The user 
experience is, however, compromised because you can't use many of the device's 
native components and interaction styles. 
 
Features of a Successful Mobile App 
It may be quite difficult to choose which features to prioritize first when designing 
an app. Regardless of an app's specialization, there are several characteristics that it 
must have. These consist of: 
Security 
One of the most important concerns facing the world today is internet security. 
And you ought to try to take care of it first. No user will want to install an insecure 
program and put their data at danger. Security is something that you can't 
compromise on. The majority of applications include in-app purchases or are being 
sold as a service, which means there will be sensitive information like debit/credit 
card information. 
 
Worldwide hackers could attempt to: 
 
To access the data on the smartphone, infect the app with malware, or steal the 
screen lock to gain full access to the phone. 
interfering with the data that is constantly being transmitted across the network. 
Utilize your clients' data, but do it against their will. 
As an app owner, you can't afford some of these assaults. As a result, app security 
becomes one of your top concerns rather than something you consider later. 
User-Friendly Design 
There are 6.648 billion smartphone users worldwide, as was already reported. 
Additionally, the screen size of each smartphone varies, thus your app must be 
designed to be adaptively. 
 
Similar to that, you should take various operating systems into account while 
designing. Both Android and iOS compete regularly and have some design 
distinctions. You must make sure that your design complements the device's entire 
user interface. Additionally, make sure you can manage all the responsibilities 
related to your user-friendly exposure with the aid of ui/ux design firms. 
 
These days, 61% of app users say that their preferred app is simple to use and 
navigate. Therefore, a good client experience inherently revolves around a user-
friendly design. To You should think about utilizing usability testing methods in 
accordance with specific specifications to gauge the efficacy of the design. 
Push Notification 
You want your users to continue using your app and deliver you sales at the end of 
the day. And if they forget to launch your app, it won't happen. As a result, one of 
the most crucial elements of the app is push notifications. Your app entices users 
with alluring words to launch it and take certain activities. 
 
Users may see push notifications more easily. And unlike emails, there is no 
possibility of it ending up in the spam folder. It is possible to combine text and 
visuals, which broadens the user engagement possibilities. 
 
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