Email Marketing Service in Lucknow | Max Digital Academy 
                     EMAIL MARKETING
When considering a definition for email marketing, there are a number of ways to define it from the broad to the specific. Essentially, email 
marketing is the act of sending out emails to customers, both current and prospective. Here are some key components to what a successful email 
marketing campaign does: •  Direct Email - Emails are sent directly to current and potential customers •  Retention Email - Frequent and regular 
emails are sent to current customers • Email Placed Ads - Marketing ads are placed within emails sent by others Email marketing is the act of 
sending out emails to customers, both current and prospective. You can think of these components as analogous to marketing by mail. Emails 
sent directly to current and potential customers are like flyers and envelopes that fill a mailbox. Frequent and regular emails are like printed 
newsletters sent to regular and loyal customers. Marketing ads within emails are like marketing ads within a newspaper or magazine.  
Simply put, yes, email marketing works. Of course, there is the stigma of SPAM that keeps 
people wondering whether or not email marketing is still effective. Email marketing, just 
like other forms of Internet marketing like social media marketing, is fast paced and must 
be adapted to. Despite sometimes being lumped in with the category of SPAM, email 
marketing should still be used as part of an Internet marketing strategy. Here are a few 
statistics to show that email marketing does, in fact, work: •  In a survey by 
Econsultancy in 2011, 72% of respondents said that email’s ROI (Return On Investment) 
was good or excellent. Organic SEO (Search Engine Optimization) was the only Internet 
marketing component that did better. •  According to the Direct Marketing Association, 
email marketing in 2010 was expected to generate $42.08 in ROI for each dollar spent. 
This outperforms other channels of direct marketing, such as printed catalogs or 
newsletter.
The provisions of CAN-SPAM are updated frequently, and the kinks are still being worked out. 
The newest update to the act also considers SMS messages to be a form of commercial 
messaging and must adhere to the same standards as emails. One’s individual’s politics and 
beliefs may differ from what these laws entail, but no matter what, it is important and essential 
to adhere to these laws. After all, the penalty for breaking one of these provisions can be a 
fine of up to $16,000.00. This can add up very quickly if multiple penalties occur. 1.3.2 Be 
Educated In this introduction, we have shown the basics of email marketing. What we hope to 
teach is that there is precision in the way email marketing is handled. A good marketer will 
know the proper methods to campaign efficiently and effectively, and this ebook will teach you 
how to do that.. Email marketing is just like tending a garden. You must give both plants and 
customers exactly what they need and analyze what they need. Over time, your techniques 
will improve and you will yield better results. But first, you must learn the basics. 
The most important part of starting up your email marketing program is to obtain 
software specifically for sending out emails. There are hundreds of pieces of 
software available for purchase, each offering different tools for obtaining 
customers and sending out emails. Some even provide tools to analyze certain 
data to track customer behavior. The providers of these pieces of software are 
known as email service providers (ESP). Here is a list of some popular ESPs. •  
Constant Contact •  EmailDirect •  GetResponse •  Xert Communications •
 Contactology •  Emma •  iPost •  YesMail •  Net Atlantic