Shaun Stenning  | Tips to Create Marketing Content
                                                         Shaun Stenning: Tips to Create Marketing Content
INTRODUCTION 
In the present technological era, about 5 billion internet users spend most of their 
time actively looking for brands, products and services, and companies they can buy 
from. It gives business owners massive opportunities to grow their business online. 
Marketing content is the strategy, development, and management of marketing 
materials that will help turn web users into loyal customers. However, it may take 
time unless you utilize content planning. If you are looking forward to making your 
brand renowned, Shaun Stenning shares essential tips that will help you to create 
marketing content.
Start with your strategy
It's essential to start by identifying your company's pillars of marketing before producing the 
content you need. Ask yourself some questions that will help build the backbone of your 
content marketing strategies. Getting answers to these questions will provide you with a lead 
in the right direction. 
What topics and themes will build the groundwork of your content marketing strategy? 
Who is your target audience, and what problems can you solve in their life through your 
services/products? 
What do you hope to inspire in your target audience? 
What are your business goals, and how will the content help achieve them? 
Custer Content 
Custer content improves user experience. It begins with a broad topic related to 
your product, then a deep dive into the specifics with individual pieces of 
content. Consider using external links for umbrella topics on your general page. 
It gives users an easy time going through all the information. Custer content also 
signals to search engines that the topics are connected which boosts your SEOs 
ranking. 
Get Specific 
Most content marketing strategies fail since they tend to flood much 
content on one page with no informational space to continue. Marketing 
strategies get better with more content created. Therefore avoid getting 
in your way of getting all relevant information on the first few pieces.
Take advantage of technology.
Try to utilize the online tools built to schedule and post content rather than 
manually posting daily marking content. Most of the tools are free, and a quick 
Google search will let you find software to help you plan for social media posts.
Conclusion
According to Shaun Stenning, it's essential to opt for content marketing whether 
you want to increase your sales, brand awareness, and loyalty. Let's hope the 
above tips will make it easier for you to create killer strategies.
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