Tips on How to Create the Best Marketing Content- Shaun Stenning 
                     Tips on How to Create the Best 
Marketing Content 
 Shaun Stenning
Introduction
Research shows that brands are more successful when they 
harness the power of storytelling. But what if you’re not a writer? 
Don’t worry! We have compiled a list of tips to help you create the 
best marketing content. With these handy hints, your content will 
stand out from competitors and make it easy for readers to 
understand your value proposition. Below are the top content 
marketing tips that will make your content stand out, according to 
Shaun Stenning. 

1. CREATE A CLEAR CONTENT MARKETING STRATEGY
Every business has a different story to tell. Every company tells its own story differently. You may 
decide that you would like to tell your brand’s story in a certain way, such as through blogging. You 
may also decide that you would like to tell this story in a brochure and, for some businesses, even a 
video. But all businesses have one thing in common – they want to be heard! The best companies use 
any content as part of their marketing strategy.
2. SOLVE THE READER’S PROBLEM
You are lost if your content is full of information but doesn’t convey your value proposition or solve 
the reader’s problem. Content marketing aims to attract and nurture clients – not to sell to them 
immediately. First, they must be engaged with your brand and feel as if they can trust you. To do this, 
you need to place yourself in their shoes and write about them instead of yourself.

3. KNOW YOUR AUDIENCE
Referring to our initial tip on creating a content marketing strategy, you must know who 
you are writing for before you start writing. That means spending time researching your 
competition and the best communication channels with your audience. You can do this by 
setting up Google Alerts, conducting interviews, or joining relevant Facebook groups.
4. CONSULT THE EXPERTS
Shaun Stenning is among the best content marketing specialists in the world. He has 
helped many brands on the road to success, including some of the biggest in the world. 
Getting tips from such experts can help you create the best marketing content. 
Thank You 
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