How To Do Product Research
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How To Do 
Product 
Research?
Choosing the right products can take 
some time and requires effort. The big 
part of this process entails conducting 
product research using the necessary 
tools and identifying in-demand 
products that are lucrative enough to 
begin with. The next step is getting 
those products into your shop and 
running trials. And you’ll know that you 
are moving along the right path.
1. Define your research goals
8 Steps 2. Understand your users
for 3. Do market research for your product 
4. Get to know industry trends
Amazing  5. Validate ideas with current or 
Product potential users6. Test your MVP
Research. 7. Continue research after the product 
launch
8. Turn research into action
1. Define Your 
Research Goals
First, set your high-level goals, which should test business objectives as 
well as customer-centric product discovery. These are often drawn 
directly from the product vision and strategy.
Then, create attainable, specific goals or questions for your team to focus 
on during each stage of their research. This might include: 
• Conducting market research for the product’s adoption before its 
launch
• Identifying areas where key features can be improved after the product 
launch
• Evaluating the product’s performance throughout the product lifecycle
2. Understand Your 
User needs are aUt thsee cernster of effective product research processes. 
Engage in user discovery—identify and understand your customer—as early 
as possible, even before you have definite product or feature ideas. Open-
ended user research is a key source of product inspiration and innovation, 
and an essential step in determining product-market fit.
Then, when you have product proposals, prototypes, or a minimum viable 
product (MVP), you can start seeking more specific feedback. 
User research is all about interacting with your current or potential users 
and learning what they want and need. Developing a user-centric culture of 
ongoing research will help you gauge the market demand, position your 
product against the competition, and generate customer delight.
3. Do Market Research 
for Your Product.
Run thorough competitive and comparative analyses to 
test the business potential of your product against other 
solutions on the market, and engage in opportunity 
mapping to get stakeholder buy-in.
 4. Get to Know Industry 
Trends.
Next, combine your understanding of your users and market with 
research on technology trends that may affect user expectations of 
your product or its long-term viability. 
Stay on top of trends by regularly engaging with tech cultures—read 
trade magazines and news sites, listen to tech news podcasts, and 
follow key trendspotters on social media and specialist forums. You can 
also use tools like Google Trends, Trend Hunter, and PSFK. 
5. Validate Ideas with Current or 
Potential User.
Once you’ve developed a strong sense of your users, market, 
and technology, it’s time to start testing concrete ideas and 
solutions. 
Based on your early research, identify possible products, 
features, or upgrades that could meet user needs as well as 
business goals. Then, run concept testing to evaluate the user 
experience.
First, identify key users or user types to test. Recruit 
participants for customer interviews or focus groups, or deploy 
Hotjar Surveys, Incoming Feedback tools, and Session 
Recordings to test ideas with existing users.
6. Test Your MVP
The next step in your product research process is to develop a Minimum 
Viable Product based on validated ideas and run tests to improve 
subsequent iterations. 
This is a critical stage in product research that you shouldn’t skip. Waiting for 
the fully developed product before running tests makes it harder to fix 
software and prioritize bug issues, causing major delays.  Read more.
7. Continue Research 
After the Product Launch
•  Consider doing a soft launch—or even canary deployment—
where you release new products or features to a small group of 
users
•  Gather data to weed out bugs
•  Finally, adapt the product based on user responses
8. Turn Research into 
Action
The final step in any product research process is to organize your 
research and turn insights into action. 
Curate your research into specific, actionable themes to cut through 
the noise and gather valuable, user-centric insights.
Then, use your research to establish a strong product strategy and 
roadmap to guide your product development process. Make sure you 
compare the strategy and roadmap with new research at regular 
intervals and update where needed, though it’s important to strike a 
balance: these documents should be dynamic but relatively stable 
touchpoints.
Thank 
You
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