RICH SNIPPETS…
                     RICH SNIPPETS…
SHIKSHITA CHAUDHARY…
What is a rich snippet?
Rich Snippets (also known as “Rich Results”) are normal Google 
search results with additional data displayed. This extra data is 
usually pulled from Structured Data found in a page's HTML. 
Common Rich Snippet types include reviews, recipes and events.
Why use rich snippets?
Rich results or snippets stand out from the other snippets in the 
search results. They look much nicer and users will instantly get 
more information just by looking at them. This is great for the 
visibility of your site, but it can also increase your click-through rate.
Why do we need rich snippets?
Rich snippets make your website stand out from the competition. 
They put more of your relevant content on the search results page, 
so searchers immediately see that your site has what they're 
looking for which entices them to click
What are rich snippets in SERP?
While many SEOs know these enhanced SERP features as “rich 
snippets”, they are essentially the same thing as “rich results” in 
Google's parlance and the terms are often used interchangeably. 
Rich results are just one type of enhanced SERP results, along with 
map packs, image carousels, and featured snippets.
How do you rank rich snippets?
● Step 1: Identify applicable rich results & add structured data to 
your site.
● Step 2: Test your structured data.
● Step 3: Monitor rich result markup in Google Search Console.
● Step 4: Leverage granular rich snippet insights from the 
SERPs.
● Step 5: Track progress over time & iterate.
How do I get Google rich 
snippets?
● Identify which details you want Google to focus on.
● Define your webpage using Google's Structured Data Markup 
Helper.
● Create microdata for your webpage using your selected data 
type.
● Create new HTML from this microdata.
● Tag your content with this microdata.
● Test your rich snippet.
● Be patient.
What is schema or rich snippets?
Schema markup is a method of coding that supports embedded 
qualities in a Google search. Rich snippets are a primary example 
of an embedded feature. Also known as structured data, Schema 
markup consists of HTML tags that are added to your website code. 
There are two main kinds of Schema data – JSON-LD and 
microdata.