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                     Air Purifier Market Trends, Future 
Forecast and Top Players
The global air purifier market is experiencing a significant boom, driven by growing awareness  
of the critical impact indoor air quality has on our health and well-being. According to market 
research firm Ken Research, the global air purifier market size was valued at USD 15.94 
billion in 2023 and is projected to reach USD 23.6 billion by 2030, reflecting a compound 
annual growth rate (CAGR) of 7.4%.This rapid growth underscores the increasing demand for 
solutions that ensure clean and healthy environments, particularly within workplaces.
Top Players in the Air Purifier Market:
The air purifier market is a competitive landscape with established players like:
● Dyson: Known for sleek design & advanced tech, Dyson offers HEPA & carbon filter air 
purifiers with real-time air quality monitoring.
● Honeywell: With a century-long legacy, Honeywell provides HEPA, UV-C light air 
purifiers for residential & commercial needs, emphasizing quality & innovation.
● Philips: Renowned for innovation, Philips offers HEPA air purifiers with intelligent 
sensors & user-friendly controls, blending healthcare expertise with consumer 
electronics.
● Xiaomi: Emerging as a disruptor, Xiaomi's smart air purifiers combine affordability with 
advanced features like app-based controls & integration with smart home ecosystems.
● Daikin Industries Ltd.: Leading HVAC manufacturer Daikin offers HEPA &
electrostatic filter air purifiers for residential & commercial applications, ensuring clean 
indoor air quality.
● Panasonic Corporation: Prioritizing sustainability, Panasonic's nanoe™ technology air 
purifiers neutralize particles & viruses, emphasizing energy efficiency & user comfort.
These companies continuously invest in research and development, utilizing cutting-edge 
technology to create innovative air purifiers that cater to the evolving needs of businesses.
Factors Driving Air Purifier Market Growth
Several factors contribute to the robust growth of Air Purifier and Freshener industry of the 
air purifier market in India:
● Heightened concerns about respiratory illnesses and allergies: Studies show a 
significant correlation between air pollution and respiratory illnesses like asthma. In 
India, cities like Delhi regularly experience severe air quality, leading to a 27.7%
projected CAGR (Compound Annual Growth Rate) in the air purifier market 
between 2021-2027.
● Stringent regulations aimed at curbing air pollution: The Indian government has 
implemented stricter air quality standards, prompting individuals and businesses to invest 
in air purification technologies. This has contributed to the market's projected growth of 
7.4% CAGR between 2024-2030.
● Surge in demand for smart air purifiers: The Indian market witnesses a growing 
demand for smart air purifiers with features like IoT connectivity and real-time 
monitoring. This trend is driven by a tech-savvy population seeking convenience and
efficiency, potentially pushing the market value associated with these advanced features 
even higher.
Market Segmentation and Trends
The Indian air purifier and freshener market can be segmented based on technology, application, 
and geography.
Technologies:
● HEPA filters, activated carbon filters, and ionizers are prevalent technologies used in air 
purifiers.
● Each technology caters to specific needs and preferences of Indian consumers.
Application:
● Air purifiers are utilized across diverse sectors in India, including:
○ Residential homes
○ Offices
○ Healthcare facilities
○ Manufacturing units
Trends:
● Trends in the Indian air purifier market include:
○ Customizable filtration systems
○ Sleek and compact designs
○ Eco-friendly options
Consumer Priorities:
● Consumers in India prioritize health and wellness, driving the adoption of air purification 
solutions.
Air Purifier and Freshener Market Forecast:
While the air purifier and freshener market enjoys significant growth potential, several 
challenges remain:
● Consumer Knowledge Gap: Despite increasing awareness of air quality concerns, many 
consumers lack a clear understanding of different air purifier technologies and their
effectiveness against specific pollutants. This can lead to confusion and hinder informed 
purchase decisions.
● Pricing and Affordability: High-quality air purifiers with advanced features often come 
at a premium price point, potentially limiting accessibility for budget-conscious 
consumers. This presents a critical barrier to wider market penetration.
● Sustainability Concerns: The production and disposal of air purifier filters can raise 
environmental concerns. Finding sustainable solutions for filter materials and their
lifecycle management is crucial for long-term market viability.
● Efficacy and Regulation: Establishing clear and consistent standards for measuring air 
purifier performance and pollutant removal is essential. This would bolster consumer
confidence and encourage responsible innovation within the industry.
● Masking vs. Purifying: Air fresheners, while offering temporary odor control, can mask 
underlying air quality issues and potentially introduce additional chemicals into the 
environment. Differentiating between true air purification and mere odor masking 
remains a challenge for consumers.
Addressing these Challenges in Air Purifier and Freshener market through education, 
technological advancements, eco-friendly practices, and robust regulatory frameworks will be 
key to ensuring the sustained growth and success of the air purifier and freshener market.
Conclusion
In conclusion, the air purifier market in India represents a compelling avenue for growth and 
innovation. As concerns about indoor air quality continue to mount in India, the demand for air 
purification solutions is poised to escalate further. By staying abreast of market trends, 
investing in research and development, and fostering strategic partnerships, companies can 
position themselves as leaders in this dynamic and evolving industry. At our market research 
company, we remain committed to providing actionable insights and analysis to empower 
businesses in navigating the competitive landscape of the air purifier and freshener market in 
India.