PPT DIGITAL MARKETING
                     Why is digital marketing so trending 
instead of offline marketing?
INTRODUCTION
   Digital marketing is originally the use of 
online platforms and the internet to market a 
product, service, idea, opinion or even a 
person. With the use of digital platforms, one 
can avail advantages that were not present 
in traditional marketing techniques. Online 
and offline marketing is necessary for your 
business. Online advertising is a very 
effectual form of brand marketing that can 
be done in-house or outsourced, depending 
on the requirement of your business. Offline 
strategy is a great way to make your 
presence felt with the group who walk by 
you every day while they shop at their local 
grocery store. Digital marketing helps you 
reach a larger audience than you could by 
traditional methods, and target the 
prospects that are most likely to buy your 
product or service. 
There are various reasons 
for digital marketing is in 
trend
 Digital marketing is the most measurable form of 
marketing.
 One of the greatest advantages of digital marketing is 
that it allows you to target your ideal buyers
 Maximum people are starting their buyer’s journey 
online
 Your customers are on social media, and digital 
marketing helps you reach them
 SEO and local SEO help you reach more qualified 
buyers online
Digital marketing is the 
maximum measurable form of 
marketing.
  Digital marketing  is the maximum 
measurable form of marketing. One of 
the greatest advantages of digital 
marketing is that it allows you to target 
your ideal buyers. Maximum people are 
starting their buyer's journey online. 
Your consumers are on digital 
marketing, and social media helps you 
achieve them. Digital marketing has the 
expected to transform the way that you 
achieve and engage your customers.
One of the greatest advantages of digital marketing is that it 
allows you to target your ideal buyers
 
   When you buy billboard space or 
place an ad in a magazine, you’re 
taking a shot in the dark that this 
messaging will reach its purposeful 
spectators. Though there are 
certainly ways to increase your 
chances of success with traditional 
marketing tactics, it just doesn’t offer 
the same targeting capacity as 
digital marketing.
Maximum people are starting 
their buyer’s journey online
 
   Think about how often you turn to 
Google or other search engine to 
find the information you need. Your 
consumers are no different when 
they start to inquiry the products or 
services that can help them solve 
their largest problems. 
Your customers are on digital 
marketing, and social media helps 
you achieve them
    In make use of the traditional method in 
marketing, you will definitely experience a 
limit in scope and size. Print ads are limited 
to a certain location, time, and market. And 
if you wish to broaden its scope, then 
devise your budget for it. But in digital 
marketing, your achieve will be farther but 
more targeted. The only constraint is your 
creativity and strategy. No matter what 
industry your business is in, there’s a better 
chance that your buyers are spending their 
time on social media channels.
SEO and local SEO help you 
achieve more qualified buyers 
online
   SEO is other powerful digital marketing tactic 
that offers a variety of advantage. By develop 
your site content for the search engines; you 
can work to achieve more buyers online. 
Using related keywords that help describe 
your product or service offering can help you 
bring again targeted traffic to your site. And 
this increases conversions extra time. SEO 
isn’t just for national businesses. Many visitors 
are searching for local companies online, and 
these searches finally lead to a purchase.
 
Thanks
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