Law Firm Online Marketing Guide for 2020
                     Law Firm Online Marketing Guide for 2020
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[email protected]
Call us: +1 855 835 5329
Introduction
Now in these days, Online marketing is the need of all types of business 
including legal firms. We’ve put together 5 proven 
law firm online marketing ideas for you and your legal firm to implement. 
It’s challenging enough to be a full-time lawyer, keeping up with your 
current cases, let alone trying to figure out how to consistently acquire 
new cases. Marketing a law firm while trying to practice law can get 
overwhelming. These 5 law firm online marketing ideas will help you grow 
your law practice and will improve your legal marketing.
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[email protected]
Call us: +1 855 835 5329
Define Your Law Firm’s Marketing Goals
● Many law firms do not focus on online marketing, because they’re used 
to “traditional marketing” or print, radio, and billboard advertising used to 
be able to do. Spending a large sum of money for some amount of 
“impressions” or value-added placement is common in this realm.
● With Online marketing, you can segment your budget into many 
categories that will reach different audiences with different messages – 
thereby increasing the effectiveness of your overall marketing strategy.
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[email protected]
Call us: +1 855 835 5329
Evaluate Your Law Firm Website’s Performance
● One of the first steps is to evaluate your website’s performance to see if 
everything is working how it should. Webpage load speed is a high-
value indicator for website performance, so making sure that your 
website is serving static pages or using a CDN may help reduce the 
load times for your visitors.
● If your firm has a developer, you can simply forward this report for 
immediate improvements and move on.
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[email protected]
Call us: +1 855 835 5329
List Your Law Firm on Legal Directories
● Many lawyers fail to even indicate which practice areas they specialize 
in, or which locations they are able to cover for their clients. This is vital 
information for your website visitors. It’s also important to keep your 
Law Firm’s details up to date and complete across the directories that 
your potential clients will likely discover your business.
● Also, recommend that your practicing attorneys connect their digital 
profiles to your law firm’s digital marketing platforms.
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[email protected]
Call us: +1 855 835 5329
Run Measurable Search Engine Ad Campaigns
● Anyone with a Gmail account can set up a Google search advertising 
campaign for a law practice, but it takes years of training and 
experience to actually run campaigns that perform well. There are some 
attorneys who attempt to run search campaigns, but often they stop 
because they don’t see the results they want.
● If you want to run a search campaign, make sure and include negative 
keywords and make sure you have all the tracking to measure which 
keywords are driving new client leads. Measure everything.
Email us: 
[email protected]
Call us: +1 855 835 5329
Write FAQ’s For Potential Clients
● FAQ’s (Frequently Asked Questions) pages are a great way to preempt 
qualified responses from your legal team about the type of services you 
provide and the manner you wish to convey to your potential customers.
● As voice search becomes more relevant to search engine ranking, 
questions such as “How can I get my immigration visa renewed?” 
through a voice search on a mobile device may bring a potential client 
to your website because you’ve already supplied a direct answer to this 
question on your FAQs page.
Contact Us
We are always happy to make valuable new contacts.
https://conroycreativecounsel.com [email protected]
Irvine, CA, USA 
855.835.5329 Zip Code: 92618