Adaptogens are acquiring prominence in various F&B and cosmetics products. However, regulatory considerations pose a challenge for companies in the adaptogens market. The adaptogens market is anticipated to progress at a healthy CAGR of ~7% during the forecast period. However, companies are under constant pressure to avoid overstepping the boundaries of what is allowed to claim, considering stringent regulatory standards. Hence, companies are increasing their focus in creative marketing strategies to generate a continuous demand for adaptogens in products.