Social Media Marketing Strategy boost your online presence
                     How can SMO and SMM boost your online 
presence?
As Social media marketing is getting bigger and bigger, evolving to be the best way to 
promote business, generate leads, and drive relevant traffic to your website. We are becoming
more dependent on social networks every day. Therefore, if you are embracing digital 
methods or integrating good SEO & marketing strategies. It will be impossible to separate 
social media networks from any of the marketing strategies and leveraging both will be a 
success recipe for you. 
Using social media for marketing: SMO and SMM
Despite how closely these two types of digital marketing are intertwined. Social media 
optimization (SMO) and social media marketing (SMM) are different things. Build to bring a
solid online presence that naturally increases your brand visibility among the target audience 
and drives better search engine rankings and results.
To increase the traffic that comes to your website via your social media channel or want
to boost your online presence while driving organic traffic to your sales funnel. Learn 
how SMO and SMM can be your best bet.   
What is Social Media Optimization (SMO):
 
Social media optimization is a lengthy process in which you must work on your website and
web pages for them to perform optimally on social media websites. SMO in business can 
help not only reach more relevant people on social media and engage your current audience, 
but it can also help you increase traffic to your website, gain followers, and find interested 
customers. 
What follows:
1. Increased Linkability
2. Organic traffic from social channels
3. Boost website’s visibility
4. Paid promotion options
5. Content utilization at large
How to perform SMO like a pro 
1. Integrate Social channels into Your Website
Your brand will engage and interact with your audience in more than one way when you 
integrate social media websites. You can get all those top social media channels (buttons) 
over the website header or footer to add more value to your brand promotions, brings social 
proof to visitors, and boosts your online presence. 
2. Stick to intent-based keywords
When selecting keywords, dwelling on what works for everyone might not work. Use 
keywords more because of their search intent based on your brand niche and industry type. 
Adding foundation-level keywords, such as company name, info, and product niche, into 
your page helps you gain more visibility in keyword searches within the social media 
network and drives better ranks on Google search engines.
 
3. Engage the audience with quality content
Share unique and quality content across all your social media channels, bringing interest 
among the visitors while identifying the most pressing needs of frequent visitors and existing 
customers. Entice visitors with the latest offers on products and services offerings. You can 
write and share blog posts relevant to your brand image and modify them for different social 
channels. 
4. Optimize your posts for searches on Social Media 
Optimizing your posts for search engines will increase their reach and visibility on social 
networks. You need a strong anchor for your post to increase its impact and engagement 
amongst customers. Effective post optimization across social channels can be anything from 
your chronicle, a well-designed infographic, a video, a blog post link, a detailed case study, 
or an article. 
Social Media Marketing (SMM)
Even though most marketers consider SMO a part of SMM, the fact remains that SMM 
marketing starts when SMO ends. Social media marketing is a long-term process where we 
concentrate on posting updates, social media campaigns, social media customer services, and 
branding activities. 
The right SMM not only spreads awareness about your products and services but allows your
business to reach potential prospects, capture their interest in your products and stimulate 
them to become your clients among users of various social media platforms. 
How to perform SMM like a pro 
1. H4/ Social media strategy: This is the primary step in social media marketing, where
we choose the objective, the metrics to measure it, the best social networks for the 
project, the best times to post on those networks, and the best content types to engage 
the audience. We adhere to lengthy documentation during the project.
 
2. Competition analysis: Analysis of social media competitiveness is essential to social
media marketing. To determine what should be an ideal SMM marketing strategy for 
you, you can closely evaluate your competitors and their online community. What are
they sharing? With whom are they sharing?
 
3. Social media style guide: Every company, no matter how big or little, has to have a 
style guide for their social media marketing because it is a crucial component of 
branding. You can start by considering the target audience's age, preferences, and 
online activities before developing a distinctive tone and voice that complements the 
design of the current website.
 
4. Social media content calendar: A big part of social media marketing relies on 
content. Therefore, scheduling and developing a content calendar enclosing crucial 
and significant deadlines will make your strategies effective and efficient. 
 
5. Engaging audience: Social media marketing places a significant emphasis on 
engagement. Utilizing social media campaigns, advertisements, and organic posts is 
one of the best ways to drive compelling discussions within and around the social 
media community and address issues more quickly.
 
6. Tracking the right metrics: You will only get halfway there with planning and 
execution. A significant element of social media marketing involves tracking the data 
to assess how well your approach is performing. 
The best social media channels to use 
 Facebook/Instagram/WhatsApp
WhatsApp, Instagram, and Facebook are the three most popular social networking platforms. 
Over 3.6 billion people utilize these three applications collectively! Simply half of the world's
population is there. 
 Reddit 
Another reliable source of social media and referral traffic is Reddit. The only difference here
is that it has subreddits rather than groups. You can subscribe to related subreddits and 
participate in discussions before posting your website links to gain trust. 
 LinkedIn Groups
LinkedIn is the most popular professional social networking site. Facebook groups and 
LinkedIn groups are similar but with a few differences. To build a solid following for your 
content and media updates, you can post a couple of times a day from one particular profile.
Time to Go Social
Social media platforms have seen a remarkable market expansion in recent years. Some of 
them are giants in Silicon Valley. For example, Facebook, WhatsApp, Google+, LinkedIn, 
Pinterest, and more.
If you are already driving some engagement through your existing tactics and want to add a 
few of the tips mentioned in this post, you can immediately start implementing them to boost 
your online presence. 
Do you have any questions about executing some of these tactics? Feel free to ask them in 
the comments below. Or reach us via mail or call. 
Soluzione Digital Services 
We understand that no two businesses are alike, and each needs a specific social media 
strategy to ensure desired results.
We have experts in social media optimization who will help you establish your brand voice, 
find efficient strategies, and manage your social media accounts. Social media optimization 
services can help businesses build online user trust.