SEO vs. PPC: Decoding the Battle for Online Visibility
                     SEO VS PPC
Search Engin Pay Per Clic
e k
Optimization
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SEARCH ENGINE OPTIMIZATI PAY PER CLIC
ON
• SEO (Search Engine Optimization) aims to improve a website's • PPC (Pay-Per-CKlick) is a paid online advertising model.
visibility on search engines. • Advertisers create ads and pay when users click on them.
• It involves optimizing various elements of a website to rank • Ad placements are often marked as "sponsored" or "ad" on search 
higher in search results. engines.
• Technical aspects like site speed and mobile-friendliness • Ad platforms include Google Ads, Bing Ads, and social media 
impact user experience and rankings. platforms.
• SEO drives organic (non-paid) traffic over time, unlike paid • It offers immediate visibility and drives instant traffic to a website.
advertising. • Budget management is essential to control spending on ads.
• Long-term effort and patience are needed as results develop • Conversion tracking helps measure the effectiveness of ads.
gradually.
Backlink 
Quality Content Building On-Page 
Creation Optimizati
on
Keyword 
Research Content 
and PromotionSEO Strategy
Optimization
Landing 
Page 
Target Audience Bidding Optimizatio Strategy
n
Ad 
Ad Schedule 
Copywriting PPC Strategy and 
Budgeting
SEO and PPC which one to 
choose
Choose SEO for long-term organic growth, credibility, and cost-effectiveness over time. Best if you can commit to 
consistent efforts and quality content.
Choose PPC for immediate results, precise targeting, flexibility in budget, and testing opportunities. Great for short-
term campaigns or quick visibility.
Consider Both for a balanced approach, using PPC for quick wins and SEO for sustained organic growth.
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ABOUT US
At Space Edge Technology, we are your strategic partners in navigating the digital cosmos, helping your 
business soar to new heights through unparalleled SEO (Search Engine Optimization) and PPC (Pay-Per-
Click) services. With a passion for innovation and a dedication to excellence, we propel your online 
presence to the forefront of search engine results, connecting you with your target audience in the vast 
realm of the internet.
CONTACT US
[email protected] 9871034010 www.spaceedgetechnology.com