Why 1121 Golden Sella Basmati Rice is the Secret to Perfect Biryani
                     Why 1121 Golden Sella 
Basmati Rice is the 
Secret to Perfect 
BPresienrteyd bay SnS Inidustries – Premium Exporters and Distributors of 
Basmati Rice
What Makes a Biryani Truly Great?
Biryani is not merely a dish—it's a grand celebration of flavours, aroma, and 
texture that brings people together. The grain plays the starring role in this 
culinary masterpiece.
The hallmarks of exceptional biryani rice include impressive grain length, 
captivating aroma, perfect non-stickiness, and remarkable elongation after 
cooking.
Meet 1121 Golden Sella 
Basmati Rice
Premium Parboiled Variant Distinctive Golden Hue
A superior parboiled (sella) variant The "Golden Sella" name refers to 
of the renowned 1121 Basmati its beautiful golden-yellow colour 
Rice variety achieved through parboiling
Exceptional Length
Average grain length of approximately 8.30 mm with less than 1% broken grains
This variety is hygienically processed, completely free from stones and husk, 
whilst maintaining a strong natural aroma and delightfully light texture.
Unique Features That Matter for Biryani
Extra-Long Grains Golden Parboiled Texture Captivating Aroma
Approximately 8.3 mm average Distinctive golden appearance Retains the natural basmati 
length when uncooked, resulting and superior cooking resilience fragrance with a sweet, enticing 
in elegantly long and impressive that withstands the rigours of aroma that fills the kitchen and 
grains after cooking that create traditional dum cooking delights diners.
visual drama on the plate. methods.
Premium Quality Perfect Separation
Standards
Non-stick properties mean 
Low broken grain count, minimal grains remain beautifully 
moisture content, and clean separate—especially vital for 
processing ensure consistent, layered dishes like biryani.
reliable performance every 
time.
Why It's the Ideal Choice for 
Biryani
Maintains Perfect Structure Stunning Visual Appeal
In biryani, you want distinct layers of Extra-long and non-sticky grains 
rice and meat or vegetables, with create the visual spectacle of 
grains that don't clump or break premium biryani—long golden 
easily. The hardness and parboiled strands elegantly reaching the top, 
nature of 1121 Golden Sella help making every serving Instagram-
maintain shape even under steaming worthy.
and dum conditions.
Enhanced Flavour Absorption
The golden hue adds to the 
presentation and perceived premium 
quality, whilst excellent absorption of 
flavours and spices occurs without 
the rice turning mushy.
Nutritional & Quality Advantages
Superior Nutritional Profile
Parboiled rice retains significantly more nutrients than raw 
polished rice due to steaming before milling—a benefit for 
increasingly health-conscious consumers.
• Low broken-grain count means less waste and higher yield 
for chefs and restaurants
• Clean processing with minimal foreign matter ensures 
reliability
• Consistent packing sizes make it perfect for export and 
restaurant use
• Ideal for premium catering, fine dining, and international 
markets
Cooking & Usage Tips for Best Results
Par-Cook Perfectly
Rinse & Soak
Cook in plenty of water until about 70–80% done, 
Rinse the rice 2–3 times in cold water, then soak for then drain thoroughly and layer with your biryani 
30 to 40 minutes to ensure optimal texture and mixture.
elongation.
Gentle Heat
Steam with Dum
Maintain gentle heat during dum so grains don't 
Steam (dum cooking) afterwards for 15–20 minutes break or overcook. Result: grains remain long, 
for optimal elongation and texture. Use slightly less separate, aromatic, and beautifully golden.
water due to the rice's age and processing.
Global Demand & 
Market Penetration
4 1K+ 25kg
Key Markets Professional Flexible 
Users Packaging
Highly demanded 
across Middle East, Trusted by caterers, From 1 kg retail to 
Africa, USA, and hotels, and premium 25 kg bulk in jute, 
Europe restaurants non-woven, or BOPP 
worldwide bags
Used extensively by professional kitchens for its consistent 
performance, premium appearance, and ability to target both 
household retail and bulk restaurant segments with confidence.
The Golden Standard in Biryani Rice
Long Grains Golden Colour Distinct Aroma
Exceptional 8.3 mm length for Distinctive hue that elevates Natural basmati fragrance 
visual drama presentation throughout
Non-Stick Texture Consistent Quality
Grains remain beautifully separate Reliable performance every time
Whether you're a passionate home chef or managing a professional kitchen, 1121 Golden Sella Basmati Rice gives 
you complete confidence in the outcome. Choosing this rice elevates your biryani from good to truly great—because 
every grain counts.
Thank You
Experience the Difference with 1121 Golden Sella 
Basmati Rice
Let's make every biryani memorable together.
📞 Call Us 📞 Email 📞 Visit Online
+91-9781400400 [email protected] www.ssirice.com
For enquiries, pricing, and bulk supply, get in touch today.