PR14 Golden Sella Non-Basmati Rice: Global Market Overview
                     PR14 Golden Sella Non-
Basmati Rice
Premium Quality | Superior Taste | Global Demand
Presented by: SS Industries
A Rice That Delivers Consistently
PR14 Golden Sella is a widely consumed Non-Basmati rice 
variety that has earned its reputation across domestic and 
international markets. Its distinctive golden colour comes 
from a careful parboiling process that locks in nutrients whilst 
creating a visually appealing product.
Known for its rich texture and reliable cooking results, this 
versatile grain serves households, restaurants, and large-
scale catering operations with equal success.
Key Features That Set Us Apart
Golden Sella Finish Medium to Long Grains
Premium parboiled processing creates a distinctive Optimal grain length ensures excellent presentation 
golden appearance and enhanced nutritional and cooking performance
retention
Non-Sticky & Fluffy Exceptional Value
Perfectly separate grains with natural aroma after Affordable pricing makes it ideal for large-scale 
cooking, every single time commercial and institutional use
Grain Characteristics
Grain Length
Medium–Long
Ideal dimensions for versatile culinary applications
Texture
Firm, Separate Grains
Maintains integrity during cooking and serving
Aroma
Mild & Natural
Subtle fragrance that complements any dish
Application
Everyday Excellence
Perfect for traditional Indian meals and beyond
Our Production Excellence
Quality begins at the source and continues through every stage of processing. Our 
commitment to excellence ensures you receive a consistently superior product.
Premium Paddy Sourcing
We select only the finest raw materials from trusted agricultural partners
Advanced Parboiling
State-of-the-art parboiling process retains vital nutrients whilst 
enhancing quality
Modern Milling & Sorting
Cutting-edge technology ensures uniform grain size and removes impurities
Quality Assurance & Packaging
Rigorous inspection and hygienic packaging maintain freshness and safety
Nutritional Value You Can Trust
Rich in Carbohydrates
Provides sustained energy for active lifestyles and demanding work 
environments
Essential Minerals
Contains important nutrients enhanced through the parboiling process
Easy to Digest
Gentle on the digestive system, suitable for all age groups
Energy-Based Meals
Perfect foundation for nutritious, satisfying dishes
Versatile Applications Across Markets
Homes & Restaurants Canteens & Catering Bulk Food Supply 
Services Programmes
From intimate family meals to high-
volume restaurant service, PR14 Reliable performance for institutional Ideal for government schemes, NGO 
delivers consistent results that kitchens and large-scale catering initiatives, and community feeding 
satisfy every palate operations requiring dependable programmes demanding value and 
quality nutrition
Popular preparations include steamed rice, thalis, pulao, khichdi, and countless regional specialities
Strong Global Export Demand
PR14 Golden Sella has established a robust 
presence in international markets, particularly 50+
valued for its exceptional quality-to-price ratio and 
cooking consistency. Our export-grade product Countries Served
meets stringent international standards.
Global reach across multiple continents
Key Export Markets
Africa 98%
Growing demand across East, West, and North Client Satisfaction
African nations for reliable, affordable rice
Repeat orders and long-term partnerships
Middle East
Established presence in UAE, Saudi Arabia, and 24/7
neighbouring countries
Export Support
Dedicated team for international clients
Southeast Asia
Expanding market share in the Asian-Pacific region
Flexible Packaging Solutions
Available Package Sizes
5 kg
Perfect for retail and small households
10 kg
Ideal for family consumption
25 kg
Popular for small businesses
50 kg
Bulk orders for institutions
Additional Services
Export-grade packaging meeting international shipping standards
Custom branding options to strengthen your market identity
Private labelling available for distributors and retailers
• Tamper-proof sealing and moisture protection
Why Choose SS Industries' PR14 Golden Sella
Consistent Grain Quality Hygienically Processed Competitive Pricing
Rigorous quality control at every stage State-of-the-art facilities with stringent Exceptional value proposition allowing you 
ensures uniform excellence in every hygiene protocols guarantee food safety to maintain healthy margins whilst offering 
shipment, building trust with your and compliance with international standards premium quality to your customers
customers
Reliable Supply Customer-Centric Service
Robust supply chain management ensures Dedicated support team committed to 
on-time delivery for bulk orders, supporting understanding and meeting your specific 
your business continuity requirements with personalised solutions
Ready to partner with us? Contact SS Industries today to discuss your rice procurement needs and discover how PR14 Golden 
Sella can enhance your product portfolio.