Dominating SEO with Content Marketing
                     Dominating SEO with Content Marketing
Knowing Your Audience Always Comes First.
You cannot begin developing your content without knowing about your target audience first. 
Effective and valuable content is relevant and relatable to your target audience. As a business, 
you may already have prior research and knowledge of your target customers’ profile. Your 
goal in content marketing is to answer your audience’s questions and engage with their 
interests. People’s interests may tend to change like the weather, and it important that one 
stays up to date with today’s fads and trends.
Post Quality and Amazing Content
Apply your research and knowledge about your customer profile to develop quality content. 
The top searches on the first pages of Google have a few things in common. Content like these 
is well-researched, current, and long-form. Share relatable content, up to date, and worth 
reading. Include photos and videos that are share-worthy and showcase your business’s 
personality and services and the experience that comes with it.
Choose the right keywords
This part is a clear integration of SEO and content marketing. SEO demands keywords, and 
content marketing works by making use of those keywords. Choose the right keywords and 
strategically place them in every piece of content you will post. Do not spend too much time 
obsessing over keywords; build a basic list of keywords that will target your content. With 
content marketing alone, you have quality content, but with SEO, you are making sure that 
your content reaches your target audience.
Make your Content User Friendly
Given the right keywords, you have to optimize your content around them, not just merely 
playing where to paste them in between your lines of text. Make your content SEO friendly, in 
fact, “SEO friendly” is outdated, and we look on using the phrase “User-Friendly” instead.
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