How to Use GMB to Optimize Listing
                     How to Use GMB to Optimize Listing
Google listings are a trend nowadays. They are not a website specifically but a short profile of 
a business or place that comes up when a searcher looks for a relevant service within his or 
her area. When an online user searches for a particular place or business, let’s say a “web 
design company,” Google will automatically show the top three services within a certain 
radius of the user’s location.
Keep Your Listing Complete, Accurate, and Updated
According to Google, local search results are based on distance, relevance, and prominence. 
Treat your Google listing as an online brochure where you input all the necessary information 
needed to optimize searching. The more information, the better! Set up your Google listing 
now by signing up to www.google.com/business and fill out your information as complete and 
accurate as possible. Update it regularly too.
Update your Posts and Put up Good Visual Content
Google listings allow you to put up a profile photo, a cover photo, and videos. Your profile 
photo is usually the first thing searchers notice when looking up your business, and according 
to a Synup study, “Listings with photos are two times as likely to be considered reputable and 
get 35% more clicks”.
By uploading visual content, you can let your potential customers know more about your 
business’s personality and what makes you unique. You can even feature customer-generated 
content too! Did someone take a picture of your main product and tag you in their post? You 
can encourage your customers to add photos and write about their experience with your 
business, and this is featured in your Google listing gallery. This strategy will help you become 
more relatable and increase your referrals and reputation as well.
Google also has a post feature where you can share content about your businesses in many 
ways, such as sharing business updates, e.g., showcasing a new product or an upcoming event 
you are trying to promote. You can also highlight sales, discounts, and promos. Google posts 
allow you to share pictures, texts, and gifs. Maximize that 300-word limit in your post 
creatively, and it will help you attract more customers and increase sales.
Ask for Reviews and Respond to Them
Your customer testimonials are your best advertisement. People like a second opinion, and 
research says that 90% of people read reviews before purchasing. You can send your Google 
listing link to your customers and ask for reviews. After compiling the reviews, you have to 
respond to everything, even the most negative ones.
Interact Directly With Clients Through Google My 
Business Messaging Feature
               
Some customers want to contact you, but they usually don’t prefer calls. Studies have found 
that 90% of business leads would rather receive SMS than a call, and SMS messaging has a 
higher conversion rate. This is why increased customer engagement through their preferred 
mode of communication can help close the sale.
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