Uploaded on May 6, 2022
Things To Keep In Mind While Redesigning A Website
Things To Keep In Mind While Redesigning A Website
Redesigning an existing website has turned out to be mandatory, especially in today’s cutthroat
market scenario. When you hire a specialized Reno web design agency for getting your website
redesigned to meet current market trends, the following things will always be takes care of to make
sure your website is updated to meet the existing industry standards.
If anything isn’t broken, don’t try to fix it
The fewer changes you make on your old website, the less likely you are to make mistakes. Such
mistakes may seem insignificant individually, but taken together, they can make or break the
website redesign project.
This approach is particularly pronounced when dealing with URLs. Keep as much as of the original
URL structure and page names as much as possible. Making amendments in fine, as long as they are
required and would, at the end of the day, add more value to your brand.
If you have content that is already performing well, it would even serve you your best interest in
order to keep it intact. If you feel that it needs tweaking or could use some facelift, you can deal with
it once the redesigned website is live and the content has been indexed and ranked.
Fix broken internal links
Once you are done deleting pages and setting up the 301 redirects, it is time to fix any defects in the
internal linking architecture. According to a specialist for web design services in Reno, every internal
link pointing to permanently deleted pages must be removed as well, while links pointing to pages
redirected to new URLs must be updated accordingly.
If you don’t update the links to the new URLs, users would still be capable of reaching the desired
page because of the redirects. However, this would add unnecessary load to the server, which would
have an effect of the load speed of a webpage. At the end of the day, it will lessen the user’s
experience and cause you to miss out on the chance to compel them into profitable action.
Aside from reviewing the internal links of the content, it is essential to pay attention to the
navigational links as well. Simple and decluttered top menus and more functional footers are
trending these days, which means that redesigning the website may involve removing a few
elements from the menu and adding or removing new sections. Both could have an effect on the
internal linking architecture notably.
Monitor the results
Once the redesigned website is live, you can now keep an eye on the results to see if the changes
you made were effective. While some fluctuations are to be expected, an effective website redesign
will have you back in the baseline within a month, if not sooner.
Take this opportunity to identify issues right away so they can be resolved before causing much
damage. Keep an eye on the performance in the keywords and pages of interest to ensure you
maintained, if not improved, your previous rankings.
Stack Mode is a specialist web design and SEO agency in Reno that you can always count on to
execute a website redesign project!
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