Seo Services in Newzealand 
                     What is ASO for 
Android & iOS Mobile App?
App Store Optimization is all about improving the visibility of a particular 
Android /iOS Mobile App on the App Store. Mobile App to optimize? Then go 
for Best SEO Company in New Zealand
How does ASO Really Work?
ASO is the process of improving the visibility of a mobile 
app in an app store. Just like search engine optimization 
(SEO) is for websites, App Store Optimization (ASO) is for 
mobile apps. Specifically, app store optimization includes 
the process of ranking highly in an app store’s search results 
and top charts rankings. Lia Infraservices the 
Top SEO Company in New Zealand and ASO marketers 
agrees that ranking higher in search results and top charts 
rankings will drive more downloads for an app.
ASO Focus on 2 Areas:
A. Search Optimization
 B. Behavioral Approach
1. Search Optimization:
This part of App Store Optimization focuses on adjusting the 
name of the app and its keywords. When it comes to 
SEO services in New Zealand, each app is described by 
keywords, packed into a 100 character string. These keywords 
affect search rankings. The better the keywords, the higher the 
possibility for the app to appear in App Store search results.
/The more often the app appears in search results =  the more 
installs /
Note: The app name is the strongest key phrase.
5 point method to Choose Keywords:
1.Create a list of general keywords based on the app description.
2.Find the Top 5 apps that target the already selected keywords.
3.Find keywords that work best for each of the 5 apps.
4.Now you should have created quite a large list of keywords. Get rid of those which don’t 
fit your app.
5.Create 100 characters, a comma separated string that contains the best keywords you 
chose.
2. Behavioural Approach:
App Store Optimization is not only about adjusting towards 
search algorithms, it’s also about human behavior. There are 
several areas on the Android/iOS Mobile App Store that 
trigger human decisions to make an install or to abandon it. 
These are the most important for us:
a.Application name
b.Rating
c.Screenshots / video preview
d.App description
Is your Mobile App Optimized?
When it comes to app downloads and revenue, 
approach the SEO Company in New Zealand, 
your app will do much better almost immediately 
after optimization. If you are interested in learning 
what the other factors that influence building an 
organic increase of app popularity are, you should 
get your mobile app developed by the expert 
SEO agency in New Zealand. Build your Android 
& iOS app at Lia Infraservices at cost and time 
effective.
Contact Us
Feel Free to Call us 
Contact No                       : +91 96770 82060
Whatspp No                      : +91 96770 82060
Website                               : https://www.liainfraservices.com/