Top 4 ecommerce merchandising strategies to enhancing sales
                     Top E-Commerce Merchandising 
Strategies For Enhancing Sales
PRESENTATION  BY
Introduction 
E-commerce as a medium for purchasing has evolved over the years and is now ruling 
the market. Nobody expected it to boom so suddenly, but now it's extremely important 
to have an online presence for any business to sustain itself.
Although one needs to understand that just having an online e-commerce website is 
not enough. The way a shopkeeper attracts consumers to their store through 
merchandising, online stores also have to create that 'aura.' The website or platform 
should be user-friendly and visually attractive at the same time. 
Hence, we have to understand the merchandising strategies for e-commerce platforms. 
Here are the 4 E-Commerce Merchandising Strategies for increasing sales online.
TABLE OF CONTENTS
How Is E-Commerce Merchandising Helpful?
Top 4 E-Commerce Merchandising Strategies 
For Increasing Sales
o Craft your homepage wisely
o Group your products under sections
o Show Enough Pictures Of Your Product
o The database is the key
How Is E-Commerce Merchandising Helpful?
● In this era of competition, it has become 
necessary to invest in a good e-commerce 
website. Through this platform, you can easily 
reach customers from anywhere in the world. In 
this format, you can provide one-on-one attention 
to every customer and suggest them products 
they may like.
●
Also, this kind of merchandising is cost-effective 
as you can reach a vast amount of potential 
customers at a lesser price compared to other 
methods. 
Top 4 E-Commerce Merchandising Strategies For Increasing Sales
1. Craft Your Homepage Wisely 
What is the first thing a customer sees when visiting a shop? Yes, it is 
the display window of the shop. The display window crafts the best 
image of a store in the potential customer's mind. 
 
In the same way, it is equally important to have a well-kept and 
appealing homepage. Your homepage should inspire the visitor to surf 
more on the platform and explore your diverse range of products. 
Rotating banners of your top-selling products or exclusive offers on the 
homepage can attract visitors' attention and help them understand the 
benefits and features of your products, and if any of these products 
would be useful to them.
Personalizing the homepage like suggesting relevant products or giving 
exclusive offers according to the previous activity of the individual user 
on the website can also help in driving customers to buy products.
2. Group Your Products Under Sections
If your customer wants to buy one specific product and they 
have to find it from a bunch of products. It is most likely to 
drive the customer away from the site. There comes the most 
basic but effective e-commerce merchandising strategies to 
help you.
Make their work easier by grouping all products under 
specific categories. In this way, customers can also get a 
variety of choices by checking other products in that same 
category.
3. Show Enough Pictures Of Your Product 
Since people can't check the product in person on an e-
commerce platform. They actually look for more and more 
visuals of the product because they want to check every 
detail before they make a purchase.
In this technique, just showing how your product looks is not 
enough. You will also have to show how a person would feel 
while/after using it. 
For example, if you are selling any fashion accessory, you 
should be showing it in a way that the model using it can 
replicate the desired 'feel' of the product.
4. Database Is The Key 
Once you have enough experience in running a business, 
you start understanding the buying patterns and the 
preferences of regular customers. This is a good way to 
understand the kind of suggestions and recommendations 
you can make to your customers and comprehend if they can 
be of any value to them or not. 
In the e-commerce method, this process becomes less hectic 
and more accurate. Since everything is running on the 
internet, tracking and analyzing insightful data is easy. 
Utilizing this data and suggesting products accordingly can 
help you in boosting your business' sales in the long term.
Conclusion 
Just having a business website online is not enough. 
Using these listed e-commerce merchandising strategies can help you to 
build a strong position and will also help to improve your position on online 
platforms.
Get ready to begin your online journey and fetch more customers!
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