Proven Strategies to Start a Successful Hardware Store
                     Proven Strategies to Start a Successful 
Hardware Store
As the market continues to consolidate & stores continue to evolve to meet new 
com petitive demands, many e stablished retailers think that to open a hardware store in 
today’s market is maybe a bridge too far. 
Know Your Customer
It is important that your store provides the offer your customer wants when they are 
looking to purchase products in the hardware category. What does your customer look 
like  and where does he shop n ow? What choice of businesses does he have to purchase 
from when is he is ready to buy? What store does it best now?
Have a Business Plan: Designing the Offer
Every store should have a plan and it is critical you have one when you start your 
business. You need a good team around you to help develop a budget to finance your 
bus iness. It is also important t hat you spend money on the specific things that will drive 
competitive advantage. 
Create an Attractive Offer
The best retail formats are memorable for customers and have a clear value proposition 
delivered consistently throughout all their customer contacts. The individual daily 
acti vities conducted in your st ore are the experiences your customers receive from your 
business and ultimately build your brand in your customers mind.
Manage your Cash Flow
It is important that you pay your bills in business. Your suppliers will 
support you more if they feel secure in their dealings with you. Suppliers 
nee d strong retailers to gr ow their businesses and they will partner with the 
best to ensure their success. 
   Cost Effective Marketing Program 
Many stores try to advertise their store through only one or two methods 
but it is important that you think about how you build your own local brand 
in your marketplace and how much you can spend doing this consistently 
ove r time, not just for the  launch of your store.
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