Kids Tablet Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast
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Global Kids Tablet Market By Product Type (Integrated Keyboard  
Kids Tablet, External Keyboard Kids Tablet), By Technology (Wi-Fi  
Only, Wi-Fi & SIM Enabled), By Price Range (High Range, Mid/Low  
Range), By RAM Size (Less than 1 GB, 1 GB and Above), and 
Region  (North America, Europe, Asia Pacific, Latin America, and 
Middle East  & Africa)
Report ID: 88 Rating: 4.9 Author: Growth Market Reports
Reviews: 15 No. Of Pages: 244 Format: PDF,XLSX
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Market Outlook:
The global kids tablet market was valued at USD 11,026.3 million in 2019 and is projected to reach USD 32,055.5 million by 2027, expanding at a CAGR  of 
14.4% during the forecast period. In terms of volume, the market is projected to expand at a CAGR of 13.7% during the forecast period. Tablets are g  adgets 
used to keep kids entertained, busy, and quiet. Addifionally, kids tablet allows children to learn and sfimulate their mind. Kids tablets are consid  ered to be 
an excellent way for children to learn how computers work, as they offer their user interfaces with touchscreen and ohen simplified operafi  ng systems. The 
kids tablet come with comprehensive parental controls to prevent children from browsing adult-oriented websites or making in-app pu  rchases. These 
tablets are developed to mofivate kids of all abilifies in interacfing and give them a common ground for communicafing. Since, social skil  ls are mulfi-faceted, 
and different kids requires support in their unique areas, these kids tablet comes with a variety of applicafions that help parents to  customize the tablet for 
their kids.
Market Dynamics
Rapid rise in online learning and their high preference by parents for game-based learning are expected to drive the market during the forecast period.  
Moreover, benefits associated with products such as the development of important skills is driving the market. Conversely, concerns regarding the heal  th of 
kids and child idenfity theh are hindering the growth of the market.
Tablets are considered to be a powerful source for educafing kids. According to several government surveys, children who learn through tablets are mo  re 
engaged cooperafive, and willing to speak up as compared to those only use books as a source of educafion. The use of kid tablets helps in the devel  
opment of an apfitude for technology among kids. Furthermore, if used correctly, kid tablets have the ability to promote cognifive and social developm  ent. 
The correct manner refers to parents being involved in the child’s use of tablets, watching and talking about while it is being used. Addifionally, a t  ablet 
offers opportunifies to a child to learn and sfimulafing the mind. This, in turn, is expected to fuel the global kids tablet market during the forecast  period.
In the recent years, e-commerce has played a vital role in the sale of consumer electronics across the globe. The global consumer electronics e-commer  ce 
sales value grew at a significant rate as compared to the total consumer electronics sales on an average. According to stafisfics, in 2018, China and t  he US 
ranked first and second, respecfively, and aggregately accounted for a large amount of online retail sales. In Asia Pacific, Japan registered second-  highest 
volume of B2C e-commerce transacfions in 2018, with a total spending of USD 147 billion. In contrast, the e-commerce sector size in Southeast
Asia grew by almost 114% in the past few years. Changing consumer electronics e-commerce landscape in countries such as India, Thailand, Taiwan, an  d 
other countries in the Lafin America has increased the percentage age sales online channels. Thus, confinuous growth of the e-commerce sector is ex  
pected to drive the global kids tablet market.
Child idenfity theh refers to the compromise in the idenfity of a kid by fraudsters. Child idenfity theh is easy for a criminal, as parents and/or kids post  
personal informafion on social media. According to the American Associafion of Refired Persons (AARP), kids’ personal details are kept in several datab  ases 
with insfitufions that track the social security numbers on file even when required. If a hacker secures the informafion from these digital tools suc  h as 
tablets or PCs, sufficient data can be obtained to commit idenfity theh. Since, the use of tablet by kids can result in potenfial idenfity theh, thus im  peding 
the demand for kids tablet during the forecast period.
The addifion of various new technologies and advancements in kids tablet are expected to create numerous growth opportunifies in the global market.  
Growing demand for digital technology in academia requires the use of technology to promote educafion. The use of AR for educafion is fueling its de  
mand. AR helps educators improve learning outcomes through engagement and interacfion. The use of AR in tablets is considered to be a major addifi  on, 
as confinuous improvements and developments are being made in the AR technology. The addifion of advanced and updated AR technology in kids  tablet 
for several educafional and development applicafions is expected to create opportunifies in the market.
Segmental Outlook
By product type, the kids tablet market has been segmented into integrated keyboard kids tablet and external keyboard kids tablet. The integrated key  board 
kids tablet segment is expected grow at a substanfial pace owing to its ability to provide a beter control over the tablet. Addifionally, an integrat  ed 
keyboard offers certain inbuilt keys compafible with the tablet, thus providing improved performance. The external keyboard kids tablet segment ho  lds a 
significant share in the global market as it offers the opfion to maintain a safe distance from the tablet’s screen, reducing the damage to kids’ eye  s.
By technology, the kids tablet market has been segmented into Wi-Fi only and Wi-Fi & SIM enabled. The wi-fi & SIM enabled segment is anficipated to  hold 
significant share of the market owing to the addifion of cellular capabilifies of the product. The wi-fi & SIM enabled kids tablet offers seamless Int  ernet 
connecfion away from home. The wi-fi only segment is anficipated to expand at a CAGR of around 14.6% during the forecast period due the adop  fion of wi-
fi connecfions in educafional insfitufions and other public places.
On the basis of price ranges, the kids tablet market is bifurcated into high range and mid/low range. The high range segment is projected to expand at a  
significant CAGR of 13.9% owing to the presence of a established players in the market providing premium products under specific brand names. The m  
id/low range segment holds a significant share of the market due to the emergence of numerous local players in several countries, especially in China a  nd 
India.
In terms of RAM sizes, the kids tablet market is divided into less than 1 GB and 1 GB and above. The less than 1 GB segment is anficipated to expand at  a 
sluggish CAGR during the forecast period due rising upgradafions in applicafions that require at least 1 GB of RAM in the device to run efficiently. The  tablets 
with less than 1 GB of RAM offer a slow process; is therefore, they are expected to become obsolete in the coming years.
Regional Outlook
In terms of regions, the global kids tablet market is fragmented into North America, Europe, Asia Pacific, Lafin America, and Middle East & Africa. North  
America dominated the global kids tablets market in 2019 due to the presence of a large number of prominent players in the region. Moreover, the use  of 
kids tablet in numerous pre-schools and educafional insfitufions in the region is expected to increase the demand for kids tablet in North America. T  he 
market in Asia Pacific is projected to expand at a considerable CAGR during the forecast period. Rise in disposable income and increase in parents’ p  
reference toward faster skills development for their kids is anficipated to propel the expansion of the market in the region.
Compefifive Landscape
Key players in the market include Amazon.com, Inc., Apple Inc., Huawei Technologies Co., Ltd., Samsung Electronics Co., Ltd., VTech Holdings Lim  ited, 
and Lenovo among others. These companies are considered as key manufacturers of kids tablet based on their revenue, research & develo  pment 
(R&D) acfivifies, regional presence, and supply chain management system.
The players are adopfing key strategies such as merger, acquisifion, and geographical expansion in order to strengthen their market posifion.
For instance, on May 13, 2020, Amazon.com, Inc. introduced tablets such as Fire HD 8 Plus, Fire HD 8, and Fire HD 8 Kids Edifion. The company  made 
these tablets available for order from June 2020.
On September 10, 2019, Apple Inc. introduced the seventh-generafion iPad that supports Apple Pencil and Smart Keyboard to manage, mulfitas  k, 
and mark up documents.
Key Benefits for Industry Parficipants & Stakeholders
In-depth Analysis of the Global Kids Tablet Market
Historical, Current and Projected Market Size in terms of Value and Volume (‘000 Units)  
Potenfial & Niche Segments and Regions Exhibifing Promising Growth Covered  Industry 
Drivers, Restraints and Opportunifies Covered in the Study
Recent Industry Trends and Developments  
Compefifive Landscape & Strategies of Key Players
Neutral Perspecfive on Global Kids Tablet Market 
Performance
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