INDIA'S LOVE...
                     INDIA'S 
LOVE...
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It's projected there is likely to be over 15 million weddings each year over 
the next decade, more than half the population is under 25. Gifting gold is a 
traditional part of the marriage rituals in India, so weddings generate 
around 50 percent of the annual gold demand. Families start saving when 
they give birth to a girl, the 'Stridehan' or gift of gold to the bride gives her 
financial security when married.
In the country’s rural population, a deep affinity for gold goes hand in hand 
with practical considerations of the portability and security of jewellery as 
an investment. This, in part, explains how India’s appetite for gold defies 
market conditions: despite a 400 per cent rise in the rupee gold price* over 
the last decade, gold demand from Indian consumers continues to grow.
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The change in India's demographics has changed, over 140 million have 
come out of poverty* in the last 10 years in India, the new generation are 
evolving the style and fashions in India, affluent Indian's want modern 
pieces that will also reflect their heritage & culture. I believe there is a new 
identity rising in India. *World Gold Council
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