5 Reasons Why Businesses are Adopting Omnichannel Marketing
                     5 Reasons Why 
Businesses are Adopting 
Omnichannel Marketing
What is omnichannel marketing 
strategy?
• An omnichannel strategy focuses on connecting 
all of a company's touchpoints, such as brick-and-
mortar shops, social, website, email, and mobile. 
This enables the customers to seamlessly move 
between these channels without any interruption.
• This overall strategy is different from a multi-
channel strategy, where different touchpoints 
operate in silos. In short, an all-encompassing 
strategy breaks down boundaries to put the 
customer at the center of the journey.
1. Improve customer lifetime value
• An omnichannel experience puts the 
customer first, and it's no wonder that 
customers want to stick with businesses 
that put them in the driver's seat.
• In Other words, an omnichannel 
marketing stretegy improves customer 
lifetime value.
2. Reach new customer segments
• An omnichannel strategy benefits 
businesses by enabling them to reach new 
customer segments. 
• This profit is almost equally important for 
both major retailers and 'others' (48% versus 
45%), but both numbers should be higher, 
as reaching new customers is the key to 
growth.
3. Increase operational efficiency
• Some omnichannel strategy benefits that 
businesses might see include increased 
operational efficiency and reduced costs. 
With an omnichannel strategy, businesses 
only need to collect a customer’s data once, 
rather than at every touchpoint. 
• Creating a holistic overview also means that 
companies don’t need to worry about 
creating and implementing strategies for 
every channel.
4. Increase sales
• Increased sales are a great benefit for retailers 
who need a revenue boost. A Harvard Business 
Review study showed that omnichannel 
customers spend 10% more online than single-
channel consumers. This is one area, though, 
that leading retailers (42%) aren’t as focussed 
on as ‘others’ (57%). 
• It’s clear that leading retailers are prioritizing 
long-term growth, and are viewing omnichannel 
strategy benefits as being strategic and 
structural.
5. Improve inventory turnover
• The days of retailers losing business due to 
items being out of stock may be ending. An 
omnichannel strategy benefits businesses 
by providing them with a better overview of 
their inventory, and the ability to fulfill 
orders from anywhere.
• An omnichannel strategy makes it easier 
for businesses to optimize stock levels and 
develop smarter replenishment practices.
Why Choose Symbicore
• Symbicore is an experienced digital 
marketing partner based in Winnipeg. We 
serve integrated managed marketing 
services, omnichannel marketing 
strategies globally. 
• With strategic insight, visionary thinking, 
and creative innovation, we propel 
businesses and brands into the hearts 
and minds of those who matter. For more 
information call us anytime at - 204-808-
8070.
Contact Us
+1 204 808 8070 FaceBook Instagram Twitter
[email protected] Youtube Pinterest LinkedIn
Thanks
Symbicore.com