Four Critical Successfull Factors for Omnichannel Marketing
                     Four Critical Successfull Factors for 
Omnichannel Marketing
Symbicore Inc
True omnichannel marketing requires thinking differently about 
people, processes and technologies. Do you have what it takes 
to be an omnichannel marketer? To find out, let’s examine 
critical success factors of strategy.
Listen to customer needs
The reason to implement an 
omnichannel marketing strategy 
is customer driven; not because 
it’s trendy, looks good on the 
resume or because it’s what the 
competition is doing.
Determine necessary channels and 
communications
To identify which channels to put 
effort and expenditure into, 
which to ignore, and which to 
place on the long term roadmap, 
start with an assessment of 
existing channel use and 
resulting customer and business 
benefits. 
        Support cross-company communications
A company needs to support 
this. When a customer is upset 
about receiving an offer 
immediately following a full-
priced purchase they don’t care 
that marketing is a separate 
business unit with its own 
budget.
Act on the knowledge
Ensure the software can record 
and respond to the customer’s 
reaction, so that it is a 
conversation, not just a one-way 
communication.
Contact Symbicore for all digital 
marketing solutions
Call us   204-808-8070
Website  https://symbicore.com/
Address  35-2855 Pembina Hwy, Winnipeg, Manitoba, 
R3T 2H5, Canada