Research from Gallup has shown that businesses that create an emotional connection with their customers outperform their competitors’ sales growth by 85%. A study by Genesys showed that 1 out of 3 customers is willing to pay more if it means that they will receive better service. The statistics are clear – today’s customers expect a great customer experience and will not hesitate to take their business elsewhere if they are not satisfied. To aid this continuing push towards a better customer experience worldwide, WhatsApp has recently introduced support for more message types that businesses can send out to their customers and improve the quality of commercial communication. People should have opted in before brands start sending them these messages to ensure you do not generate a reputation as a spammer.