WhatsApp has taken gigantic strides in the past few years, ascending to becoming the world’s most popular messaging app and now gradually making its mark as the preferred platform for brand-customer communication. The 2 billion+ user base makes it a predominant choice for brands looking to add conversational commerce to their offerings. With the WhatsApp Business Platform, brands can use chatbots and automation to acquire leads, promote their products and offer a 24/7 always-online customer support channel.