Create an email marketing strategy. It is critical to identify your email marketing plan before you begin. What are the goals of your emails? Are you attempting to raise brand recognition or boost sales? How frequently do you intend to send emails? What are your objectives for your email marketing campaign? To be successful with email marketing, you must first understand your client's demands and then tailor a campaign to satisfy them. Without a clear approach, your emails will most likely be irrelevant or disregarded.