In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to connect with their target audience and drive growth. WhatsApp, a widely used messaging app with over 2 billion monthly active users, has emerged as a powerful platform for businesses to engage with customers, build relationships, and promote their products or services. In this comprehensive guide, we will delve into the world of WhatsApp marketing, exploring its benefits, features, and strategies to unlock business growth. Why should you be using WhatsApp for marketing? WhatsApp has become an integral part of our daily communication, making it a valuable channel for businesses to reach their audience. Here are some compelling reasons why you should consider incorporating WhatsApp into your marketing strategy: