It has been a while since WhatsApp revised and introduced a new pricing model for using WhatsApp Business Platform. However, understanding how the new pricing works remains one of the most frequently asked questions by users. Since the new pricing came into effect starting Feb 2022, the model only goes on to reflect the conversational nature of business-customer relationships more accurately. In this blog, we try to simplify and make it easier for you to understand how conversations initiated on WhatsApp between businesses and users are charged. Under the new model, the conversations are charged basis of who initiated it. Broadly, there are two separate conversation types that are priced differently.