Key Elements of Successful Product Descriptions
                     Key Elements of Successful 
Product Descriptions
● Good product descriptions are rich in keywords
 Using relevant keyword in your product description copy help search engine to 
deliver accurate results that direct customers to the product you are selling. Discover 
creative ways to use keywords in your descriptions as you cannot expect customers 
to type exact name of the product they are looking.  The more robust your keyword 
list, the more likely it is that your products will be found.
Optimising product description as per SEO guidelines with keywords and staying 
customer friendly requires balance. Keeping the correct amount of product 
description enhances your search engine results and sends you the right customers 
which you want.
● Good product description engages the audience
Customer engagement in your product requires  good product 
description. A product description which is all about the product but 
does not engage customers is a complete waste. If a product copy 
starts with audience and the need, hence making your audience 
curious about your product/services then it is almost guaranteed to 
convert a curious browser into a repeat visitor and, ultimately, a 
customer.
● Good product descriptions focus on benefits
Your ultimate goal while selling your product is to solve your customers 
problem. In order to stand out in the crowd, rather than describing your 
product , you need to let know your audience know that what you're 
offering is most likely to fill the need. While writing a product copy, ask 
yourself  not what your product does, but how it benefits the consumer.  If 
you succeed to convince your shoppers there will be more conversions, a 
lower bounce rate and higher sales.
● Good product descriptions provide detailed specifics
Bad product description samples are available everywhere over internet. They're 
boring, lack engagement and do nothing but boost your bounce rates.
Once you’ve engaged consumers and demonstrated how your product fills a clear 
need in their lives, you must provide the specific details they need to make an 
informed decision. The details you provide regarding features and benefits should 
answer potential questions. When you answer shoppers’ questions naturally you 
gain trust and credibility as a merchant. Well crafted product details move the 
consumer from engaged-and-interested to ready-to-buy.
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