Things to know about marketing management
                     THINGS TO KNOW 
ABOUT 
MARKETING 
MANAGEMENT
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Marketing management
•Basically, marketing is the way to deliver your 
products/services to your customers. 
•Marketing/advertising can be digital or traditional. 
•But, some kind of management is essential for any 
kind of marketing/advertising. 
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1. 80/20 rule
•You may have heard about these rules. 
•There should be 80% management and 20% of 
marketing/advertising. 
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2. Different methodologies
•There are different methodologies for marketing 
management/advertising.
1. A. Agile
2. B. Waterfall
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A. Agile methodology
•Larger marketing campaigns are broke into 
smaller parts. 
•So that it gets easy to manage. 
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Benefits of using Agile 
methodology
1.Flexibility
2.Time-saving
3. Reduce the risk of failure 
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B. Waterfall methodology
•It is the linear method for marketing/advertising 
management. 
•Only after the completion of one part, the next 
part will be executed. 
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Benefits of waterfall methodology
1. Simple
2. Easy to understand. 
3. Less costly
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Comparison between Agile and 
waterfall marketing management 
methodology
1. Both methods are useful in marketing 
management. 
2. When you want to achieve multiple tasks at a 
time go for Agile, and whenever wants to 
perform a single task at a time go for Waterfall. 
3. You will have to follow a tight deadline in 
Agile. The waterfall is Simple and offers a long-
time period to complete the task. 
4. Agile is flexible as tasks are fragmented into 
different parts. The waterfall is a straight forward 
technique. 
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