How Does Marketing Funnel Work
                     How Does 
Marketing 
Funnel Work? 
To know about the 
digital marketing 
funnel, Definition of a 
marketing funnel and 
importance of funnels. 
 You must have often 
come across the word 
funnel. 
What is 
Marketing 
Funnel?  
A visual representation 
of the steps visitors take 
right from finding a 
brand until they convert 
into customers. The 
marketing funnel 
contains four main steps 
of the AIDA formula.  
A Means 
Attention  
Content is planned and 
created just to gain the 
attention of the 
customer.  In this stage, the 
customer will see your ad, 
social media post or hear 
about your business 
through word-of-mouth.   
  
 I Means 
Interest  
In this stage, you will 
get to know if the 
customer is interested 
in your brand or not. 
He might think he will 
get a solution to his 
problems through your 
brand.   
Uses of 
Marketing 
Funnel  
You are not limited to 
using the 
marketing funnel strictly 
for signing up or for 
buying.  You can put 
funnels throughout the 
website and see how the 
visitors move through the 
website flow.   
A Means 
Action  
In this stage, the visitor 
acts and becomes a 
customer. The potential 
customer buys your 
product, schedules a 
demo, or may even take 
whatever other action 
you want them to take.  
Contact Us 
Level 10/1024, 14 Mason St, 
Dandenong VIC 3175 
  
[email protected] 
  
03 9000 0828 
  
Content Resource:- 
https://thebigunit.com.au/blog/
how-does-marketing-funnel-wor
k/ 
Thank 
You