The Financial Backbone of Every Successful Business Every successful small biz depends on solid money handling. Running a coffee shop, specialty store, or new tech venture? Knowing your cash flow matters big time. What is Bookkeeping and Why Does It Matter? Keeping track of money involves logging, sorting, plus handling every financial move. Each time you sell something, buy stuff, send cash, or get paid it’s got to be written down right so everything stays clear and correct. Folks who do bookkeeping services Morganville NJ take care of this without fail keeping your numbers right, fresh, at the same time meeting rules set by authorities.