From its past as a route for silk and spices, the Arabian Peninsula is rapidly evolving into a center for knowledge and creative ideas. For those spearheading this shift, technology is more than just a collection of devices; it is a tool for generating ideas and influencing future advancements. Think about Jason McMillan. At his core, he is Reginal Sales Director Middle East. He considers more than just the numbers in his prior role as Epson Middle East Limited’s Middle East Sales Director. He thinks about how technology can combine environmental preservation with business to help build a sustainable future. For him, success is more than just making sales; it’s about changing the world for the better.