MEESHO And The Story Behind It
                     MEESHO And The Story Behind It
POST HIGHLIGHT...
Since the pandemic's outbreak, people have relied more than ever on 
online shopping platforms, and many are taking advantage of this trend 
to build their own online businesses. 
That is also true of the online reselling market.
The cost of starting an internet resale service is quite low. 
Since you just serve as a channel between the supplier and the buyer, 
the costs associated with creating a product, managing inventory, and 
paying for all the necessary staff, tools, and equipment may be easily 
avoided in this way.
Meesho is a platform you might take into consideration if you're also 
thinking about creating your own resale business. 
Meesho is an online resale platform that makes it possible for anyone to 
start a business without having to invest any money upfront. Meesho 
takes great delight in reselling and is the market leader in India.
This is the story of Meesho, a well-known reselling platform in India. 
Let's explore MEESHO And The Story Behind It.
CONTINUE READING...
Vidit Aatrey and Sanjeev Barnwal, both IIT Delhi grads, created Meesho in December 2015. It is 
an Indian-based social commerce platform that allows small enterprises and individuals to 
work from home with no upfront costs. Meesho was one of three Indian firms chosen for the Y 
Combinator competition in 2016. Bengaluru, India, is the headquarters of Meesho. Individuals 
and small businesses can create online storefronts using social media platforms like Facebook, 
WhatsApp, and Instagram. Meesho secured funding from Facebook in 2019, making it India's 
first startup to receive funding from the American social media and technology company. 
Meesho began by focusing on housewives; about a third of vendors are students. Let's discuss 
the success story of India's growing startup and retail leader MEESHO. 
MEESHO And The Story Behind It
About Meesho
Meesho, an online reseller platform, probably doesn't need an introduction. Due to its ease of 
use and low prices, the platform has carved out a market for itself and grown in popularity 
among both consumers and sellers. Meesho offers quick, safe transactions as well as affordable 
shipping and returns. Meesho is trusted by more than 2.6 million resellers in India.
The Bangalore-based firm hopes to create an environment where anyone may start a business 
without having to make a financial investment. The company boasts of having more than 20,000 
Meesho suppliers from more than 500 localities in addition to having over 2 million resellers. 
Meesho operates on a commission of approximately 10–15%, and sellers can profit by adding a 
gross margin to each transaction.
Name, logo, and tagline of Meesho
Meesho is Hindi for "Meri Shop" or "Apni Dukaan," which explains the 
service it offers. Meesho wants to create a setting where anyone can start 
a business without making a financial commitment.
"Not just a homemaker, a Meesho Entrepreneur," is the company's 
tagline.
Meesho - The Team and Founders
Sanjeev Barnwal and Vidit Aatrey established Meesho in 2015.
Sanjeev Barnwal
Co-founder and Chief Technological Officer (CTO) of Meesho is Sanjeev 
Barnwal. Sanjeev Barnwal also held a position as an Android Camera 
Hardware Abstraction Layer Architecture Designer and Developer at Sony 
Mobile Communications. He earned his engineering bachelor's degree 
from IIT Delhi and previously worked for Sony Corporation.
He earned his engineering bachelor's degree from IIT Delhi and previously 
worked for Sony Corporation.
Vidit Aatrey
The co-founder and CEO of Meesho is Vidit Aatrey. The co-founder of 
Meesho formerly worked at InMobi, a mobile marketing platform, where 
he developed growth strategies for the business. While working at ITC 
Limited, Aatrey also had the opportunity to see the Operations side of the 
company.
Meesho has a staff of more than 750 people working for it.
Business and revenue models for Meesho
We cannot state that Meesho uses a D2C (Direct to Consumer) business model in terms of its 
business structure. The manufacturer sells a product directly to customers under the D2C 
business model. But Meesho uses resellers, who function as a go-between for producers and 
customers. Meesho is a platform that assists companies (such as manufacturers and owners of 
reselling enterprises) in increasing their sales in exchange for a variety of fees and incentives. As 
a result, Meesho has a B2B business model today. The company originally concentrated on the 
reseller business model but changed its direction in 2021. The following are Meesho's principal 
revenue sources:
Challenges Faced During Meesho's Initial Startup
Online commerce was starting to gain popularity at the time Meesho was founded, but there 
were challenges such as a lack of supply, shipping issues, other options for transactions, etc.
The CEO says that they have never kept any items in their own warehouses because they have 
always helped small businesses flourish. The COVID-19-induced lockdown made it difficult to 
obtain supplies, nevertheless. Things remained difficult even after the government provided a 
minor easement on car mobility.
Also Read: Steps to Start an E-Commerce Business
Idea Behind MEESHO
When the founders of Meesho left their secure employment to create their own 
business. Fashnear was the name of the company when it first started. They wanted to create a 
fashion platform similar to what Swiggy had done with food, Onelab had done with services, 
and Grofers had done with groceries. Their idea was to use our app to sign up for multiple 
retailers in various locations. Customers could pick three things from these stores and have them 
delivered to their homes by a delivery person.
They could choose which ones they wanted, pay for them, and then return the rest. They 
noticed that the Fashnear business model was failing because customers were more concerned 
with sales than with the proximity of their products. The benefit of knowing the market in-depth 
is that you will learn how to interact with shop owners.
When they met with a local store owner in Koramangala, he was very helpful in explaining the 
new concept because he told us that he was already selling his things online through Facebook
 and WhatsApp groups, where he routinely updated images. These clients would place an order, 
and one of his employees would deliver it and collect the money. They were blown away by this 
basic but powerful concept, as well as his business plan.
Fashnear's transformation into Meesho. They received a positive response, but they still lacked a 
revenue strategy. They developed a platform that allowed any shopkeeper to check in to 
Meesho using their Facebook credentials, following which all of their data would be moved, and 
a web page for their store would be generated with a few simple clicks.
Unlike the WhatsApp model used by some retailers, Meesho also assisted with auto stocking 
and inventory management. Then, in less than six months, they register over 10,000 stores. They 
saw that the majority of the shops on our app were owned by women who called themselves 
resellers and sold things from their homes.
They also discovered that while a retailer might add new products to the Meesho app every 
three months or so, resellers would alter their catalog every day. The founders spoke with 
resellers directly at their residences and discovered that they lacked inventory. Instead, they 
were merely displaying things that other suppliers were selling and purchasing in response to 
demand.
The first resellers of Meesho
Anu (from Bangalore), one of the first resellers they (Vidit and Sanjeev) spoke to, was, in reality, 
heading a reseller organization named Anu's Boutique. She and her husband would go to Surat 
once a month and return with the business cards of several market suppliers, which she would 
then post to Whatsapp. They'd send her photos of their wares, which she'd upload on the 
Meesho app and sell via Whatsapp.
Another reseller, whose family worked in the textile sector, did the same thing with the 
"Meesho" software. Here, Meesho noticed a one-of-a-kind business opportunity. Not every 
reseller has the same level of access as these two, and no two small firms operating in separate 
sections of the country could trust each other enough to offer cash on delivery (COD) or a return 
policy to their customers. This is where they entered the picture.
Meesho Empowering the Women entrepreneurs
Meesho has delivered orders to over 26,000 pin codes in over 4,800 locations from over 100K 
registered vendors. Brings e-commerce to India by generating over Rs 500 crore in revenue for 
entrepreneurs and serving clients in over 4,500 Tier 2+ cities. Meesho claims that their platform 
has connected them with over 13 million entrepreneurs.
The fact that women make up the majority of entrepreneurs appears to be noteworthy. The 
Social Commerce Platform enables its resellers to launch their own online enterprises with no 
outlay of capital. Meesho began his adventure in December 2015, accompanied by two IIT Delhi 
graduates. They founded Meesho, a social commerce platform that allows users to resell things 
via social media platforms like WhatsApp, Facebook, Instagram, and others.
Empowering the Women was their motto when they first started this company. They wanted to 
commemorate Indian women's financial independence. Vidit Aatrey (Founder & CEO of 
Meesho) chose to leave his job at InMobi in 2015 to create his own company. Then he co-
founded Meesho with his business partner Sanjeev Barnwal (Founder & CTO). As social 
commerce struggled to find a foothold in India, Meesho blazed a trail and changed the industry.
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