E-Mail Marketing
                     E-MAIL MARKETING
DATE – 29/06/2022
What is E-mail Marketing?
 Email marketing is a direct marketing channel that lets 
businesses share new products, sales, and updates with 
customers on their contact list. Its high ROI makes it crucial to 
most businesses’ overall inbound strategy.
    
    Modern email marketing has moved away from one-size-fits-
all mass mailings and instead focuses on consent, 
segmentation, and personalization.  This may sound time-
consuming, but marketing automation handles most of the 
heavy lifting for you. In the long run, a well-designed email 
marketing strategy not only drives sales, but helps build a 
community around your brand.
Types Of E-mail Marketing?
 Marketing emails can be promotional, informational, or serve a specific 
purpose in the buyer journey. –
1. Promotional emails –
  Email marketing campaigns are used to promote special offers, new 
product releases, gated content like ebooks and webinars, and your brand 
at large. A campaign could consist of 3-10 emails sent over several days or 
weeks. 
     Promotional emails have a clear call-to-action — CTA, for short. The CTA 
represents the specific action you want the reader to take, whether it’s 
visiting a page on your website or using a coupon to make a purchase. 
     Your business’s sales and marketing rhythm typically determines how often 
you send this type of marketing email.
2. Informational emails – 
• Newsletters: A newsletter, as the name suggests, shares news related to 
your business.  Think: new milestones reached, new product 
capabilities, or featuring valuable content like case studies. Sent at 
regular intervals — weekly, bi-weekly, monthly — newsletters help 
maintain consistent touch points with your email subscribers.
• Announcements: Email is the perfect way to inform customers of 
company announcements, new product releases, changes to the 
service, etc. 
         More often than not, email is the go-to channel for important 
messages. If there’s a glitch on your website, shipping delays, or an 
outage in your system/software, updating your contacts via email is the 
best way to maintain communication.
3. Re-engagement emails – 
       A re-engagement email is pretty much exactly what it     sounds like. It’s 
an email (or often a sequence of emails) that’s designed to re  
engage subscribers who have stopped engaging with your regular emails, 
as measured by engagement metrics such as click rate, open rate (if 
available), and so on.
     In a perfect world, every single subscriber would open every single email 
and click on every single call to action.But in the real world, it’s easy for 
subscribers to start tuning you out.
Why It Is Important?
 Email isn’t a new technology. In fact, it was one of the very first means of 
digital communication to arrive back in 1971. But at 50 years old, email 
marketing is used today more than ever before. 
      You may be thinking, “Do people really still use email? Isn’t social media 
where it’s at for marketing today?” While it’s true that social media is an 
important channel for any digital marketing strategy, email has several 
advantages.
      First, email marketing campaigns can be personalized to a greater extent 
than those on social media. Next, costs are considerably lower than for 
other channels, especially considering the reach and conversion rate 
associated with email marketing. This is part of what makes email 
marketing so ideal for small businesses.
    Still don’t believe us? Let’s take a look at the numbers:
    In 2020, there were over 4 billion global email users. 
    80% of Americans check their email at least once per day, with nearly a   
  quarter of them checking their personal email several times a day.
     62% of consumers ranked email in their top preferred communication    
 channels with small businesses. 
      Given the figures, not having an email marketing strategy means missing 
out on sales opportunities and the chance to build lasting customer 
relationships