Social Media Marketing
                     Social Media Marketing: 
Trends Setter
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What is Social Media Marketing?
Social Media Marketing refers to the use of socially active 
platforms to create brand awareness, increase reach, and 
drive sales and website traffic for a business. It helps to 
achieve marketing and branding goals in a cost-efficient 
way.
The popular social media channels are Instagram, 
Facebook, Twitter, YouTube, LinkedIn,and TikTok. Every 
business uses its preferences to select its mode of social 
media marketing.It involves publishing engaging, 
consumer-friendly content on your business account, 
Facebook page, YouTube channels, etc so that people build 
a connection with you.
Benefits of Social Media Marketing
 · Cost efficient: Imagine promoting your products and services 
without a tight pocket pinch. This is what social media provide 
you. Social Media works on algorithms. Organic traffic is free of 
cost. The paid promotions are also reasonable. All these factors 
make social media an affordable yet powerful marketing tool.
 · Builds Brand awareness: social media helps create your brand 
recognition.People on social media are your consumers. As you 
engage and interact with a broad audience you directly increase 
your brand awareness. Each post shared targets a new set of 
potential consumers which is an infinite number.
 · Increases inbound traffic: Social Media acts as a gateway toward 
your company website thus driving inbound traffic. When people 
see your content, they are drawn to know more and avail of your 
services.
Real Market and consumer insights: social media allows you to 
check insights of your business such as how many people saw 
your post today, what’s their age group,· how many likes and 
shares your post has, etc. It also shows trends in your daily, 
weekly, or monthly activities.
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Current trends and statistics of Social 
Media Marketing
Some current social media stats are:
· Global internet users have reached 5.6 billion in July 2022. 
Among them, 4.7o billion are social media users.
· Facebook dominates the social world; Instagram takes the 
second spot. Facebook contributes to 25% of global ad 
spending.
· 1 in 3 adults regularly remain active on Facebook, indicating 
the popularity of content.
· Instagram tops in user engagement having a whopping 81% 
engagement rate. It’s more than 6 times pf Facebook. 
Instagram posts and stories are the most popular content-
creating tools for influencers
· Instagram remains a shopping destination for 44% of users 
weekly.
· Twitter is a mix of rival politics, opinionated discussions, 
and memes. Its revenue increased to $1.284 in 2022. 52% of 
Users use the platform daily. The most popular hashtags are 
“#Digital Marketing” (47%) among #ContentMarketing 
Tweets, followed by “#SEO” (40%) and “#marketing” (37%).
· As at end of the 2022 1st Quarter, YouTube users spend an 
average of 23.2 hours per month seeing videos on 
YouTube.YouTube’s 18+ audience is 21/2 times more than 
TikTok.