ALL YOU NEED TO KNOW ABOUT INTERACTIVE TOUCH SCREEN DIGITAL SIGNAGE.
                     ALL YOU NEED TO KNOW ABOUT 
INTERACTIVE TOUCH SCREEN DIGITAL 
SIGNAGE.
.
INTRODUCTION
. In this generation of fast transactions, updating the traditional digital signage 
is important.  Switching on to Interactive touch screen digital signage offers  
more valuable and potential set of users for your services. 
 Regardless of investing revenue and time in promoting content and 
information to the masses, focussing on the right target could could save both 
for your service.
  
 With the advancements in  touch and display technology Interactive 
touch screen digital signage is a key factor in global market.
Digital Signage
Digital signage is the way for the future. Across the globe digital signage is one 
of the fastest growing technique of marketing technologies.
Digital signage facilitates displays with digital content mainly in public places.
Digital signage uses screen technologies such as LCD, LED or Projection to 
display content like images or videos.
These digital signage can be found in public spaces, transportation systems, 
retail stores and so on in order to get potential audiences and directly engage 
them.

Interactive Digital Signage
Good interactive content can attract the potential customer with much ease and will 
require only a very less effort of time.
In Interactive digital signage the viewer itself turn out to user.  Here the interactive 
content is user orchestrated and thus have a customised experience for the user.
Each user can express their preferences and selections through interactions, retrieving 
information to their specific needs and interests.
Interactive Touch
The growth of touch screen technology has been tremendous with in a short span of 
time. Today there are various number of touch screen technologies in the industry.
This spread of touch technology  and display networks opened up a new dimension 
for content and software side.
More affordable, dynamic and responsive display became available in the global 
market.
Drastic hype in the demand and supply of services. This leading in the increase of 
digital signage end users trying to grab attention.
 
Interactive Touch
Development in display and touch technology made the digital signage 
user more focused on providing relevant and quality content in order to 
top the global industry.
This was followed by the off screen device technologies that added 
interactive functions to the system:sensors, cameras, beacons, RFID/NFC 
readers, scanners, and the Internet of Things that connects network-
accessible devices.

4 Primary functions of Interactive touch digital Signage
● Content Creation
● Project execution and content management
● Collaboration
● Analytics
CONCLUSION
An ideal interactive digital signage software solution should have the following:
● Interoperability - enabling integration of various hardware into a single, harmonious 
whole.
● Extensibility - enabling agile and flexible external data communication.
● Creative freedom - enabling users to configure, animate, and design anything.
● Usability - enabling anyone to create and manage the system easily and efficiently.
● Measurability - data collection and analysis to deliver insight and assessment.
 
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