How Does Social Media Shopping Growth Benefit the Global Brands
                     How Does Social 
Media Shopping 
Growth Benefit the 
Global Brands?
Desertcart
 An International Shopping Store
Impact of Social Media on Online 
Shopping
Since the fast growth of eCommerce in 
the last few years, the impact of social 
media on online shopping has been 
significant. Social media plays a crucial 
part in our everyday routine, whether 
it's for interacting with people or 
scrolling through the app for 
entertainment, people love spending 
time on social media apps like 
Instagram which gives a huge platform.
Impact of Social Media on Online 
Shopping
Global brands and local brands to reach their 
existing and potential customers for interacting, 
learning their feedback, and improving their 
customer experience. With the addition of a 
shopping section in social media shopping apps, this 
interaction between brands and customers has 
become even more important. 
Impact of Social Media on Online 
Shopp        iSnociigall  Mediia  Shoppiing  --  Meaniing  And  Prracttiices
Social media Shopping is a section of eCommerce selling in which 
brands directly sell products through social media platforms which 
allows them to interact with brands, allowing customers to browse 
products while being on social media rather than moving to the 
main website. 
Social media platforms like Facebook, and Instagram have specific 
segments for shopping where brands can list products on their 
profile, and customers can directly purchase from there. Large 
global brands use Social media and shopping features to offer 
customers better features with practices like
Impact of Social Media on Online 
Shopping
• Discounts, and promotions for users who share products on their feed. 
• Offering a personalized buying option
• Attracting more customers with graphics like videos and images
• Engaging users and allowing them to make direct purchases. 
All in all, online shopping through Social media offers a mini-shopping 
experience to customers without the hassle of switching to a website. But 
why do global brands use social shopping, and how is it helpful? 
Impact of Social Media on Online 
Reasons  tthatt  Make  Sociiall  MediiSa  Shhooppiipng  pIImpionrrttagntt  fforr  Brrands
Audiience  Growtth
The main aim or benefit of shopping through social media for global brands is to 
capture the potential customers, and audience growth, and to build a consistent 
audience for their brand. Every day many new people join social media, there are 
already billions of people existing on social media apps which give access to unlimited 
potential customers to brands without any boundaries. 
According to a Survey by Kiepo's, South Asia has a 16.98% new user generation rate 
which clearly states the importance of social media apps among generation Z. This 
constant increase in numbers, gives a huge advantage to global brands to capture new 
audiences. 
Impact of Social Media on Online 
Shopping
However, that's not all, global brands work consistently to 
engage with all these new and existing users through social 
media channels and maintain a consistent level of 
connection with the customers for a long-term 
relationship. The more brands connect with customers, the 
more they will share products on their feed and high 
chances of purchasing and a definitive way of brand 
awareness.
Impact of Social Media on Online 
Shopping
Autthenttiic  Engagementt
Social media apps are a great source of engagement for global brands, 
they can connect with audiences irrespective of boundaries and cater to 
larger audiences in a unified manner. When a brand shares content with 
its followers, it's a great way of branding opportunities for brands. The 
more global brands engage with customers, the more they can enhance 
their customer base and attract new customers. Both selling and 
engaging customers can be streamlined with social media shopping.
Impact of Social 
Media on Online 
Shopping
Desertcart
 Online shoppin
g Store
Impact of Social Media on Online 
Shopping
Users engaging with your brand regularly are most likely to 
recommend your products and brand to their loved ones. 
Being a global brand, you might understand how 
recommendations are more effective than marketing. Social 
media shopping helps customers and brands to interact in a 
two-way communication which helps both customers and 
brands by allowing them to resolve problems and improve 
business.
Impact of Social Media on Online 
Shopping
IImproved  Customer  Loyallty  And  Retentiion
With social media online shopping, global brands are not only looking to 
sell products but to build a long-term relationship with customers. Using 
these shopping segments, brands have the opportunity to engage with 
possible prospects, establish a long-term relationship by offering discounts, 
and deal with customers by sharing products on their feed that deepen 
their loyalty and trust. 
The customers will not only become loyal to your brands but also become 
loyal advocates of the brand. The happy customers will repurchase products 
from your brands, for global brands repeat purchases are important.
Impact of Social Media on Online 
Shopping
                                        Conveniient  Buyiing
Another most important reason that makes social media and online shopping a great 
branding and sales opportunity for global brands is the convenience of buying. Convenient 
buying is a huge reason for the growth in social commerce. People are going to spend time 
on social media platforms, whether they are looking for products or not. 
Luring them with marking and directing them to the brand website is difficult, but with 
social media, brands can directly connect with customers as well as help them make 
purchases via Social media shopping which is more convenient for users and easy for 
brands to attract customers.
Impact of Social Media on Online 
Shopping
                            Enhanced  Salles  Statiistiics
The rise in social media shopping has increased the average order value and sales. According 
to several surveys, social media shopping helps global brands make more money because of 
convenience and the ability to connect with customers. As per social media shopping 
statistics, 81% of Instagram users search for products and services on Instagram before 
moving to websites. 
89% of  Pinterest users switch to brand websites for purchasing products which indicate how 
important social media can be for branding and commerce. The increase in social media 
shopping has increased brand sales as customers find it more convenient to shop on social 
media with brands.
Cross Border Onli
ne Shopping Store
Impact of Social Media on Online 
   Shopping                     Concllusiion  
These are some of the major reasons that the rise 
in the social media commerce and social media 
influence on online shopping has benefited global 
brands in terms of branding and sales. Global 
brands are now able to connect with customers 
and simultaneously encoe instant purchases. 
Urge them to makMoreover, by providing deals 
and discounts, customer loyalty rises which gives 
global brands a way to enhance their overall 
brand image. However, not only global brands, 
large organizations, and small organizations can 
also work with social media brands and try to take 
advantage of the shopping segment provided by 
social media platforms. 
THANKS
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