India’s retail market is undergoing extensive changes, especially with supermarkets and grocery stores. West Bengal, which was a bit behind catching up the pace of supermarket culture, has also jumped on the bandwagon. With emerging supermarket franchise opportunities in West Bengal, retail players, both new and existing, have an avenue to secure growth with their grocery stores or supermarket ventures. Visit : https://medium.com/@grocery4u0/understanding-customer-choices-in-west-bengals-franchise-supermarkets-aba561bed678