Fintech Startup Pitch Deck
                     FINANCIAL COMPARISON
 How did it all go wrong?


Master All Your Money Moves
VISION
We are building:
The first to market real-time 
home loan bidding platform
An unbiased, consumer-centric 
financial comparison website 
HOME LOAN BIDDING
Step 1 
Set-up your mortgage auction 
“Only a fool goes out and searches for 
home loans on his own - a wise man lets 
lenders & brokers come to him”
Step 2
Watch banks bid
Step 3 
Pick your preferred loan option
UNBIASED FINANCIAL COMPARISON
Credit Cards “You shall have all the weapons 
+14 sub-categories to master your money moves.”
Loans
Calculation Functionality
+8 sub-categories
Comparison Functionality
Investing
+5 sub-categories Sort Functionality
Filter Functionality
Insurance (coming soon)
+8 sub-categories
Ratings
Utilities & More (coming soon)
+4 sub-categories
WHY SINGAPORE?
Essential hub to penetrate greater 
South East Asia
We are live in: Markets we want to enter:
Favourable ecosystem of investors Singaporean fintech companies raised 
= US$735 millionFriendly government regulations
in 2019, a 69% increase compared to  
Unrivalled physical and digital infrastructure the same period last year
MARKET SIZE (SG) “Wisdom is nothing without opportunity.”
New Home Loan 
Sign-Ups
New Life Insurance 
86,000 Sign-Ups
Yearly Product Searches New Health 
via Google SG  Insurance Sign-Ups 15,900
(generic product searches for products 
listed on ROSHI only) 63,000
5.6 Personal Loans Granted
million+ 373,000 New P2P Loans Granted
4,400
Credit Card New Robo-Advisor 
Sign-Ups Account Sign-Ups
216,209 36,600
COMPETITVE OVERVIEW
“If you know both yourself and your enemy, you 
can win a hundred fights without a single loss.”
ESTABLISHED PLAYERS RULE THE  “Master SEO and you shall 
FINANCIAL COMPARISON SPACE master financial comparison.”
Avg. Monthly  
Market Leaders (SG)
Unique Visitors (SG)
Organic Search Site Traffic 
Attribution (Singapore 2020)
871,636
84% 61% 69% 63%
618,297
285,431
101,717
103,034
*.com domain targeting multiple markets
**non-unique pages
COMPETITIVE OVERVIEW
Indicative category strength based on website traffic 
Credit Cards
Travel Insurance
Home Loans
Personal Loans
Saving Accounts
Fixed Deposits 
Online Brokerage
Robo Advisor
Blog
How we will catch 
ONE MILLION 
unique visits
By adding FREE 
$ disruptive money tools & services Raid-hailing comparison app | gold bullion e-
commerce platform | 
              Search  
By developing a brand budget management | Our Founder is one of stock / crypto demand 
the best Search in a non-branded industry tool
specialists in the market Data lead blog/social post By keeping operational 
Only develop blog/social posts costs at a minimum 
where we know there is (freelancers/outsourced)
demand/relevance
REVENUE MODEL
LOAN BROKERAGE 
COMMISSION
PRODUCT SPONSORSHIPS
Financial  Home Loan  
Comparison Bidding
MONTHLY SUBSCRIPTION 
AFFILIATE COMMISSION FEE (LENDERS)