The educational landscape is changing as the significance of digital marketing increases for higher education institutions looking for visibility, credibility, and ongoing student engagement.. Parents, students and working professional conduct extensive online research when choosing an institution, looking at websites, social media channels and reviews, while learning how engaged and informative an institution is through its online presence. For example, websites like Vhonk.com demonstrate how understanding and implementing modern marketing models can address changes and improve these outcomes by providing authentic connections between institutions and prospective learners.