To be able to survive in this digital world, schools must change their ways of communication so as not to lose their position in the market. And, of course, students and parents would not waste their time and would instead use online platforms to rigorously research the programs, compare different institutions, check out the ones with the best reviews and finally, make the enrollment decisions. The shift has made it mandatory for educational institutions to do digital marketing. For example, a proper digital strategy can help a university increase the number of its applications, a coaching center to reach out to local students, or an EdTech brand to get new followers and grow online. In this blog, we will discuss the importance of digital marketing for educational institutions, key strategies that schools need to implement, and the reason why hiring a professional agency like VHonk can be a game-changer regarding your branding and ​‍​‌‍​‍‌​‍​‌‍​‍‌admissions.