Ad serving for a hot summer
                     Ad serving for a hot summer
Watson F
Writes on ad server software, involved with Adspeed 
ad serving/ Adspeed adserver software.
When trying to create an income through online advertising, publishers 
tend to look for ads that can be displayed year-round and remain 
relevant. The reality, though, is that there are some great ad serving 
opportunities available with seasonal ads, assuming that you are able to 
stay on top of your published ads and ensure that they do not stay up 
longer than is necessary. If you are interested in running ads in the hot 
summer months, then there are some definite things to consider. There 
are also things that you can do in the off season if your ads are all about 
summer activities, so let’s take a closer look.
Air-conditioned places and cool products
While most folks look forward to the summer months, there are times 
when all we want to do is escape the heat and get some cool air. People 
will routinely look for fun places that they can go to in order to cool off a 
little, so ads for those types of establishments will always go over well. 
The local ice cream parlor, smoothie shop or skating rink might well be 
popular places during the summer months, so those tend to make very 
good ads.
Getaways to the water
There are other ways to cool off that don’t need to include spending 
time indoors in a location with AC. When the sun comes out, people are 
drawn to locations that scream summer. Places at the top of the list 
include pools, waterparks, the local lake, or the beach. Splashing around 
in the water and having some family fun is one of the things that people 
regularly do when it gets hot outside, so look for ads that promote those 
types of places.
Vacation to cooler destinations
Again, it’s not everyone who is comfortable basking in the heat of the 
summer sun, so there is going to be a good number of people looking to 
escape to a cooler locales. A trip to the forest, an Alaskan cruise or a trip 
south of the equator tends to be popular with these types of people, so 
don’t forget about these advertisers when the summer months arrive. 
Always have ads for the snowbird types who don’t want any part of the 
sunshine.
Discounted ad rates
If the site that you operate is devoted to fun and activities in the winter 
months, the expectation is that you might experience a decrease in ad 
revenue because it is not yet in season. That might be the case but 
things need not drop off entirely. You can offer discounted ad rates to 
your advertisers in the leaner and slower months, keeping in mind that 
people plan vacations and winter activities well in advance of the cooler 
season.
Contests and freebies
One of the best ways to keep your summer themed website busy and 
active during fall and winter is to create reasons for people to come and 
visit. Besides offering lower ad rates, see if you can partner with 
advertisers to create contests and freebies that are sure to bring people 
back to the site. This is a situation where everyone wins.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.